--- title: The growing divide between surface-level AI adoption and... description: Dan MacDonald, CEO of BIS Safety Software, argues that most organizations confuse surface-level AI experimentation with genuine transformation. While 78% of... canonical: https://daily.dev/posts/the-growing-divide-between-surface-level-ai-adoption-and-meaningful-impact-across-safety-critical-in-avxoktye7 twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: The growing divide between surface-level AI adoption and meaningful impact across safety-critical industries | daily.dev og:description: Dan MacDonald, CEO of BIS Safety Software, argues that most organizations confuse surface-level AI experimentation with genuine transformation. While 78% of... og:url: https://daily.dev/posts/the-growing-divide-between-surface-level-ai-adoption-and-meaningful-impact-across-safety-critical-in-avxoktye7 og:image: https://api.daily.dev/og/posts/aVxoKtye7.png og:image:alt: The growing divide between surface-level AI adoption and meaningful impact across safety-critical industries og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # The growing divide between surface-level AI adoption and meaningful impact across safety-critical industries **[The Next Web](https://daily.dev/sources/tnw)** · 4 min read · 0 upvotes · 0 comments ## Summary Dan MacDonald, CEO of BIS Safety Software, argues that most organizations confuse surface-level AI experimentation with genuine transformation. While 78% of organizations report using AI, only 25% achieve expected ROI from their initiatives. MacDonald identifies three groups: those deeply integrating AI, those ignoring it, and a third group that believes it is transforming their business despite little measurable impact. He emphasizes that meaningful AI adoption means embedding the technology into core workflows — not just using it for drafting content or summarizing information. In safety-critical industries, this distinction carries especially high stakes. BIS Safety Software examples include voice-driven form completion and AI-assisted course development that dramatically reduces training program creation time. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [The AI Divide](https://daily.dev/posts/the-ai-divide-bexnprz9f) · Engineering Enablement · 1 upvotes · 0 comments - [AI is splitting companies into two groups](https://daily.dev/posts/ai-is-splitting-companies-into-two-groups-bp23bdq8v) · InfoWorld · 0 upvotes · 1 comments - [Beyond the Hype: Crossing the GenAI Divide in Real-World Business](https://daily.dev/posts/beyond-the-hype-crossing-the-genai-divide-in-real-world-business-hc1ns7mrh) · Serokell · 1 upvotes · 0 comments --- Tags: [#ai](https://daily.dev/tags/ai), [#digital-transformation](https://daily.dev/tags/digital-transformation) [View this post on daily.dev](https://daily.dev/posts/the-growing-divide-between-surface-level-ai-adoption-and-meaningful-impact-across-safety-critical-in-avxoktye7) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"The growing divide between surface-level AI adoption and meaningful impact across safety-critical industries","url":"https://daily.dev/posts/the-growing-divide-between-surface-level-ai-adoption-and-meaningful-impact-across-safety-critical-in-avxoktye7","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/the-growing-divide-between-surface-level-ai-adoption-and-meaningful-impact-across-safety-critical-in-avxoktye7"},"datePublished":"2026-06-08T17:13:19.124Z","dateModified":"2026-06-08T17:23:13.807Z","description":"Dan MacDonald, CEO of BIS Safety Software, argues that most organizations confuse surface-level AI experimentation with genuine transformation. 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