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title: The John Ternus era begins at Apple | daily.dev
description: Tim Cook steps down as Apple CEO on 1 September, becoming executive chairman after 15 years that grew Apple from $350 billion to over $4.5 trillion in value....
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og:description: Tim Cook steps down as Apple CEO on 1 September, becoming executive chairman after 15 years that grew Apple from $350 billion to over $4.5 trillion in value....
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# The John Ternus era begins at Apple

**[TechCentral](https://daily.dev/sources/techcentral)** · 4 min read · 41 upvotes · 8 comments

## Summary

Tim Cook steps down as Apple CEO on 1 September, becoming executive chairman after 15 years that grew Apple from $350 billion to over $4.5 trillion in value. Hardware chief John Ternus takes over, inheriting challenges including AI strategy, delayed Siri improvements, the failed Vision Pro launch, and reducing manufacturing dependence on China by expanding production in India and Vietnam.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcentral.co.za/john-ternus-apple-ceo-tim-cook/285604>

## Community discussion

Top comments from developers on daily.dev.

**@shivansarangchowdhry** · 2 upvotes

> So Excited to see what will he do

**@kshitiz84** · 1 upvotes

> lets see

**@guthix619** · 0 upvotes

> So long Tim Apple. 🍎

**@vladsiu** · 0 upvotes

> I'm exited to see what will be changes

**@fatmandandan** · 0 upvotes

> really people are excited? How else do you increase value unless you fire all your workers and outsource all your work to poor asian countries? What is the next big move? Maybe open up a center in palestine? They have workers.

---

Tags: [#ai](https://daily.dev/tags/ai), [#apple](https://daily.dev/tags/apple), [#leadership](https://daily.dev/tags/leadership)

[View this post on daily.dev](https://daily.dev/posts/the-john-ternus-era-begins-at-apple-y8a5z5rpl)

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