--- title: The launch is not the end: How Beholder: Conductor... description: A 15-month-old game, Beholder: Conductor, matched its launch sales by combining a deep Steam Daily Deal with a festival and a creator marketing campaign. The... canonical: https://daily.dev/posts/the-launch-is-not-the-end-how-beholder-conductor-equalled-its-launch-sales-15-months-after-release-s77ocvu2a twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: The launch is not the end: How Beholder: Conductor equalled its launch sales 15 months after release | daily.dev og:description: A 15-month-old game, Beholder: Conductor, matched its launch sales by combining a deep Steam Daily Deal with a festival and a creator marketing campaign. The... og:url: https://daily.dev/posts/the-launch-is-not-the-end-how-beholder-conductor-equalled-its-launch-sales-15-months-after-release-s77ocvu2a og:image: https://api.daily.dev/og/posts/s77oCVU2a.png og:image:alt: The launch is not the end: How Beholder: Conductor equalled its launch sales 15 months after release og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # The launch is not the end: How Beholder: Conductor equalled its launch sales 15 months after release **[GamesIndustry.biz](https://daily.dev/sources/gamesindustry)** · 7 min read · 0 upvotes · 0 comments ## Summary A 15-month-old game, Beholder: Conductor, matched its launch sales by combining a deep Steam Daily Deal with a festival and a creator marketing campaign. The team cut the US price 70% from $13.99 to $4.19, timed it with Steam Train Fest, and ran a $5,600 creator campaign via Jestr that generated 9.2 million video views. The game sold 81,088 copies in 14 days versus 202 in a seven-day period before the campaign, bringing in $165,000 net. The effect spread to the rest of the Beholder series, which sold 58,216 copies during the campaign versus 5,080 in the prior two weeks, and bundle sales jumped from 1,777 to 37,684 units. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### How much did combining a Steam Daily Deal with a festival and creator marketing boost sales for an older game? Beholder: Conductor sold 81,088 copies in 14 days, up from just 202 the week before, after Alawar combined a 70% Steam Daily Deal with the Steam Train Fest event and a $5,600 creator marketing campaign through Jestr that generated 9.2 million video views. Net revenue reached $165,000, and sales of the rest of the Beholder series also spiked. _daily.dev surfaces marketing case studies like this for developers planning post-launch sales strategy._ ### Does a deep Steam discount on an old game just cash out existing wishlists? No, cohort data from the Beholder: Conductor campaign showed that newer wishlists, not older accumulated ones, drove most purchases. In July 2026, 64.5% of wishlist purchases came from wishlists added that year, rising to 72.9% in August, while the total wishlist pool kept growing during the promotion rather than just being drawn down. _developers weighing a discount strategy can track real-world pricing experiments like this on daily.dev._ ## Similar posts on daily.dev - [Steam's Latest Breakout Success Sold 250K Copies on Launch Day](https://daily.dev/posts/steam-s-latest-breakout-success-sold-250k-copies-on-launch-day-tedojpwc0) · 80 LEVEL · 0 upvotes · 0 comments - [Overwatch's new "story-driven era" launch doubles release day concurrent record on Steam \| News-in-Brief](https://daily.dev/posts/overwatch-s-new-story-driven-era-launch-doubles-release-day-concurrent-record-on-steam-news-in-b-dfzobixzi) · GamesIndustry.biz · 0 upvotes · 0 comments - [Inkle co-founder explains how TR-49 broke even in three hours](https://daily.dev/posts/inkle-co-founder-explains-how-tr-49-broke-even-in-three-hours-ubmt72qvb) · Game Developer · 0 upvotes · 0 comments --- Tags: [#game-development](https://daily.dev/tags/game-development), [#gaming](https://daily.dev/tags/gaming), [#steam](https://daily.dev/tags/steam) [View this post on daily.dev](https://daily.dev/posts/the-launch-is-not-the-end-how-beholder-conductor-equalled-its-launch-sales-15-months-after-release-s77ocvu2a) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"The launch is not the end: How Beholder: Conductor equalled its launch sales 15 months after release","url":"https://daily.dev/posts/the-launch-is-not-the-end-how-beholder-conductor-equalled-its-launch-sales-15-months-after-release-s77ocvu2a","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/the-launch-is-not-the-end-how-beholder-conductor-equalled-its-launch-sales-15-months-after-release-s77ocvu2a"},"datePublished":"2026-11-03T13:33:18.964Z","dateModified":"2026-11-03T13:33:49.637Z","description":"A 15-month-old game, Beholder: Conductor, matched its launch sales by combining a deep Steam Daily Deal with a festival and a creator marketing campaign. The...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/a4d8ba3b76378529b318909f81c14f07?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/a4d8ba3b76378529b318909f81c14f07?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"GamesIndustry.biz","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"GamesIndustry.biz","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/be1a78592d5340248e5204f8007b82be","url":"https://daily.dev/sources/gamesindustry"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/the-launch-is-not-the-end-how-beholder-conductor-equalled-its-launch-sales-15-months-after-release-s77ocvu2a","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"game-development,gaming,steam","timeRequired":"PT7M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"GamesIndustry.biz","item":"https://daily.dev/sources/gamesindustry"},{"@type":"ListItem","position":3,"name":"The launch is not the end: How Beholder: Conductor equalled its launch sales 15 months after release"}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/the-launch-is-not-the-end-how-beholder-conductor-equalled-its-launch-sales-15-months-after-release-s77ocvu2a#faq","mainEntity":[{"@type":"Question","name":"How much did combining a Steam Daily Deal with a festival and creator marketing boost sales for an older game?","acceptedAnswer":{"@type":"Answer","text":"Beholder: Conductor sold 81,088 copies in 14 days, up from just 202 the week before, after Alawar combined a 70% Steam Daily Deal with the Steam Train Fest event and a $5,600 creator marketing campaign through Jestr that generated 9.2 million video views. Net revenue reached $165,000, and sales of the rest of the Beholder series also spiked. daily.dev surfaces marketing case studies like this for developers planning post-launch sales strategy."}},{"@type":"Question","name":"Does a deep Steam discount on an old game just cash out existing wishlists?","acceptedAnswer":{"@type":"Answer","text":"No, cohort data from the Beholder: Conductor campaign showed that newer wishlists, not older accumulated ones, drove most purchases. In July 2026, 64.5% of wishlist purchases came from wishlists added that year, rising to 72.9% in August, while the total wishlist pool kept growing during the promotion rather than just being drawn down. developers weighing a discount strategy can track real-world pricing experiments like this on daily.dev."}}]} ```