--- title: "The market is becoming much more diverse" – Will the... description: Since EA and FIFA ended their 30-year partnership in 2022, the football video game market has diversified significantly. New entrants like UFL (Strikerz) and... canonical: https://daily.dev/posts/the-market-is-becoming-much-more-diverse-will-the-proliferation-of-football-video-games-last--gjznvlzxw twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: "The market is becoming much more diverse" – Will the proliferation of football video games last? | daily.dev og:description: Since EA and FIFA ended their 30-year partnership in 2022, the football video game market has diversified significantly. New entrants like UFL (Strikerz) and... og:url: https://daily.dev/posts/the-market-is-becoming-much-more-diverse-will-the-proliferation-of-football-video-games-last--gjznvlzxw og:image: https://api.daily.dev/og/posts/GjzNvLZxw.png og:image:alt: "The market is becoming much more diverse" – Will the proliferation of football video games last? og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # "The market is becoming much more diverse" – Will the proliferation of football video games last? **[GamesIndustry.biz](https://daily.dev/sources/gamesindustry)** · 10 min read · 2 upvotes · 1 comments ## Summary Since EA and FIFA ended their 30-year partnership in 2022, the football video game market has diversified significantly. New entrants like UFL (Strikerz) and the Netflix-exclusive FIFA World Cup title from Delphi Interactive have emerged alongside incumbents EA Sports FC and eFootball. FIFA's new Digital Football strategy spreads its brand across multiple developers and platforms including Roblox and Netflix, targeting youth and emerging markets in MENA, Latin America, Southeast Asia, and India. Industry executives from Strikerz, Konami, and Delphi agree the market can support diverse experiences catering to different player types, but warn that execution remains extremely difficult — requiring licenses, responsive gameplay, live-ops, and sustained community trust. The consensus is cautiously optimistic: the genre is growing more competitive and culturally aware, though only well-executed products will survive long-term. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Community discussion Top comments from developers on daily.dev. **@a\_k\_a\_s\_h** · 0 upvotes > I don't think the challenge is making another football game; it's convincing people to leave the one where all their friends, progress, and Ultimate Team collections already are. network effects are incredibly hard to overcome ## Similar posts on daily.dev - [FIFA announces new "Digital Football" vision, an ecosystem of games from multiple publishers and developers](https://daily.dev/posts/fifa-announces-new-digital-football-vision-an-ecosystem-of-games-from-multiple-publishers-and-dev-quluovm0e) · GamesIndustry.biz · 0 upvotes · 0 comments - [The Rise of FIFA: How a Video Game Series Became a Global Phenomenon](https://daily.dev/posts/the-rise-of-fifa-how-a-video-game-series-became-a-global-phenomenon-1ged3ggma) · Game Designing · 1 upvotes · 1 comments - [FIFA returns to games with exclusive release on Netflix](https://daily.dev/posts/fifa-returns-to-games-with-exclusive-release-on-netflix-fdb8skxhz) · GamesIndustry.biz · 0 upvotes · 0 comments - [Netflix lauds critically-panned FIFA World Cup video game](https://daily.dev/posts/netflix-lauds-critically-panned-fifa-world-cup-video-game-pzqaq7jow) · Game Developer · 1 upvotes · 0 comments --- Tags: [#gaming](https://daily.dev/tags/gaming) [View this post on daily.dev](https://daily.dev/posts/the-market-is-becoming-much-more-diverse-will-the-proliferation-of-football-video-games-last--gjznvlzxw) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"\"The market is becoming much more diverse\" – Will the proliferation of football video games last?","url":"https://daily.dev/posts/the-market-is-becoming-much-more-diverse-will-the-proliferation-of-football-video-games-last--gjznvlzxw","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/the-market-is-becoming-much-more-diverse-will-the-proliferation-of-football-video-games-last--gjznvlzxw"},"datePublished":"2026-07-20T11:42:53.375Z","dateModified":"2026-09-13T21:42:28.542Z","description":"Since EA and FIFA ended their 30-year partnership in 2022, the football video game market has diversified significantly. New entrants like UFL (Strikerz) and...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/1df68d434dc6df5947e38d211b3fe1d0?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/1df68d434dc6df5947e38d211b3fe1d0?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"GamesIndustry.biz","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"GamesIndustry.biz","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/be1a78592d5340248e5204f8007b82be","url":"https://daily.dev/sources/gamesindustry"},"commentCount":1,"discussionUrl":"https://daily.dev/posts/the-market-is-becoming-much-more-diverse-will-the-proliferation-of-football-video-games-last--gjznvlzxw","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":2},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":1}],"keywords":"gaming","timeRequired":"PT10M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"GamesIndustry.biz","item":"https://daily.dev/sources/gamesindustry"},{"@type":"ListItem","position":3,"name":"\"The market is becoming much more diverse\" – Will the proliferation of football video games last?"}]} {"@context":"https://schema.org","@type":"WebPage","@id":"https://daily.dev/posts/the-market-is-becoming-much-more-diverse-will-the-proliferation-of-football-video-games-last--gjznvlzxw","comment":[{"@type":"Comment","text":"I don’t think the challenge is making another football game; it’s convincing people to leave the one where all their friends, progress, and Ultimate Team collections already are. network effects are incredibly hard to overcome","datePublished":"2026-07-21T00:36:55.239Z","url":"https://daily.dev/posts/GjzNvLZxw#c-w4I5rFYgq","author":{"@type":"Person","name":"R. Akash Selvaraj","url":"https://daily.dev/a_k_a_s_h","image":"https://lh3.googleusercontent.com/a/ACg8ocKkr6_cJSXfBvRGhKz0t3c_DERYldYlZLnQEvbVjqh0ewYodeA4=s96-c"}}]} ```