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title: The product analytics you already have | daily.dev
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# The product analytics you already have

**[Sentry Engineering](https://daily.dev/sources/sentry)** · 9 min read · 0 upvotes · 0 comments

## Summary

Developers using Sentry already collect traces, structured logs, and application metrics for debugging — but that same telemetry can answer most product analytics questions without a separate tool. By adding business-level attributes to existing spans (e.g., user tier, export format), logging discrete business events (plan upgrades, purchases), and emitting application metrics for KPIs, teams can query adoption, performance, and error rates in one place. The data also provides causal context that pure analytics tools lack: not just 'what happened' but 'why' and which code caused it. Honest gaps exist around multi-session retention and behavioral cohorts, but day-to-day feature questions — adoption, performance, paid vs. free behavior — are fully answerable from existing telemetry today.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://blog.sentry.io/product-analytics-you-already-have>

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---

Tags: [#observability](https://daily.dev/tags/observability), [#opentelemetry](https://daily.dev/tags/opentelemetry), [#product-management](https://daily.dev/tags/product-management), [#python](https://daily.dev/tags/python)

[View this post on daily.dev](https://daily.dev/posts/the-product-analytics-you-already-have-0hv0gegbs)

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