--- title: The Product Manager's Guide to Sending Webhooks | daily.dev description: A guide aimed at product managers explaining why and when to add webhooks to a product, covering common business drivers (customer demand, reducing API load,... canonical: https://daily.dev/posts/the-product-manager-s-guide-to-sending-webhooks-bhhsbo5ux twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: The Product Manager's Guide to Sending Webhooks | daily.dev og:description: A guide aimed at product managers explaining why and when to add webhooks to a product, covering common business drivers (customer demand, reducing API load,... og:url: https://daily.dev/posts/the-product-manager-s-guide-to-sending-webhooks-bhhsbo5ux og:image: https://api.daily.dev/og/posts/bhHSbo5ux.png og:image:alt: The Product Manager's Guide to Sending Webhooks og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # The Product Manager's Guide to Sending Webhooks **[Svix Blog](https://daily.dev/sources/svix)** · 9 min read · 0 upvotes · 0 comments ## Summary A guide aimed at product managers explaining why and when to add webhooks to a product, covering common business drivers (customer demand, reducing API load, deal-making, revenue), and the engineering challenges of building webhooks in-house: reliability, security, scalability, quality of service, observability, and developer experience. Concludes with a build-vs-buy argument favoring third-party providers like Svix, which offers a managed webhook sending platform. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### What are the main technical challenges of building a webhook delivery system in-house? Building reliable webhooks in-house requires handling retries with exponential backoff for at-least-once delivery, securing endpoints against SSRF and service flooding, scaling to handle event bursts (one Stripe payment can emit four separate events, and retries during outages can spike traffic to 11,000-22,000 events per second), maintaining low-latency quality of service without noisy-neighbor effects, and providing observability and self-serve developer tooling. _daily.dev surfaces engineering writeups like this for teams weighing build-versus-buy decisions on webhook infrastructure._ ### How long does it typically take to build a production-ready webhook system in-house? Building a reliable webhook system internally typically takes 6 to 12 or more months of engineering effort, based on experience working with companies ranging from startups to Fortune 500 firms. Beyond initial development, teams must continue maintaining retries, uptime, performance, and security long-term, which adds ongoing operational burden even after launch. _daily.dev helps engineering teams track real timelines and tradeoffs before committing resources to infrastructure builds._ ### Why is webhook scalability harder than it looks compared to normal API traffic? Webhook traffic can spike far beyond normal system load because a single API event often triggers multiple webhook deliveries, and failures compound through retries. For example, 100 requests per second generating 4 events each becomes 400 events per second, and if a major customer or an AWS region has downtime, retry storms can push traffic to 11,000-22,000 events per second. _daily.dev keeps backend engineers current on real-world scaling numbers behind event-driven systems like webhooks._ ## Similar posts on daily.dev - [Webhook vs API: The Difference That Finally Clicked for Me](https://daily.dev/posts/webhook-vs-api-the-difference-that-finally-clicked-for-me-cjwanwunj) · Medium · 0 upvotes · 0 comments - [What Is a Webhook? A Simple Explanation for Beginners](https://daily.dev/posts/what-is-a-webhook-a-simple-explanation-for-beginners-5bkcihtgl) · Kilo Blog · 6 upvotes · 1 comments - [Stripe Webhooks in Production: A 2026 Developer Guide](https://daily.dev/posts/stripe-webhooks-in-production-a-2026-developer-guide-k2uxwifgt) · Alex CloudStar · 0 upvotes · 0 comments - [The valley of webhooks](https://daily.dev/posts/the-valley-of-webhooks-6ekxclvor) · Hacker News · 0 upvotes · 0 comments --- Tags: [#career](https://daily.dev/tags/career), [#architecture](https://daily.dev/tags/architecture) [View this post on daily.dev](https://daily.dev/posts/the-product-manager-s-guide-to-sending-webhooks-bhhsbo5ux) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"The Product Manager's Guide to Sending Webhooks","url":"https://daily.dev/posts/the-product-manager-s-guide-to-sending-webhooks-bhhsbo5ux","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/the-product-manager-s-guide-to-sending-webhooks-bhhsbo5ux"},"datePublished":"2026-08-23T07:21:12.881Z","dateModified":"2026-08-23T07:25:30.892Z","description":"A guide aimed at product managers explaining why and when to add webhooks to a product, covering common business drivers (customer demand, reducing API load,...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/f82cdfc88300ea092ab54d49b72d608b?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/f82cdfc88300ea092ab54d49b72d608b?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"Svix Blog","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Svix Blog","logo":"https://media.daily.dev/image/upload/s--Shf9MlOr--/f_auto,q_auto/v1787469609/logos/svix?_a=BAMAMicg0","url":"https://daily.dev/sources/svix"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/the-product-manager-s-guide-to-sending-webhooks-bhhsbo5ux","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"career,architecture","timeRequired":"PT9M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Svix Blog","item":"https://daily.dev/sources/svix"},{"@type":"ListItem","position":3,"name":"The Product Manager's Guide to Sending Webhooks"}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/the-product-manager-s-guide-to-sending-webhooks-bhhsbo5ux#faq","mainEntity":[{"@type":"Question","name":"What are the main technical challenges of building a webhook delivery system in-house?","acceptedAnswer":{"@type":"Answer","text":"Building reliable webhooks in-house requires handling retries with exponential backoff for at-least-once delivery, securing endpoints against SSRF and service flooding, scaling to handle event bursts (one Stripe payment can emit four separate events, and retries during outages can spike traffic to 11,000-22,000 events per second), maintaining low-latency quality of service without noisy-neighbor effects, and providing observability and self-serve developer tooling. daily.dev surfaces engineering writeups like this for teams weighing build-versus-buy decisions on webhook infrastructure."}},{"@type":"Question","name":"How long does it typically take to build a production-ready webhook system in-house?","acceptedAnswer":{"@type":"Answer","text":"Building a reliable webhook system internally typically takes 6 to 12 or more months of engineering effort, based on experience working with companies ranging from startups to Fortune 500 firms. 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