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# The Pulse: Bending Spoons' Acquisition Strategy

**[The Pragmatic Engineer](https://daily.dev/sources/pragmaticengineer)** · 12 min read · 0 upvotes · 0 comments

## Summary

Bending Spoons acquired Airtable for $1.285B, below its $11B peak valuation, continuing a pattern of buying distressed but well-known software brands. The piece examines Bending Spoons' acquisition playbook: pay top cash for struggling products, fire most or all existing staff, migrate operations to their in-house European engineering team, re-architect for efficiency, then raise prices. The Evernote case is highlighted as a technical success story — migrating from 750 manually provisioned VMs running a Java 11 monolith to a cloud-native microservices setup in ~6 months. The bulk of the piece is an unpaywalled 2024 analysis of Hopin's collapse: from a $7.75B valuation to zero, how StreamYard was sold to Bending Spoons for ~$200M, why the board chose a buyer that would lay off everyone, and the broader lesson about the risks of raising too much venture capital.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://blog.pragmaticengineer.com/the-pulse-bending-spoons-acquisition-strategy>

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Tags: [#venture-capital](https://daily.dev/tags/venture-capital)

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