---
title: "The Pulse: Bending Spoons' Acquisition Strategy"
url: https://daily.dev/posts/the-pulse-bending-spoons-acquisition-strategy-vsdybtryc
source_url: https://blog.pragmaticengineer.com/the-pulse-bending-spoons-acquisition-strategy
type: article
source: "The Pragmatic Engineer"
published: 2026-08-05T11:48:43.193Z
updated: 2026-08-09T16:01:25.729Z
tags: ["venture-capital"]
reading_time: 12
upvotes: 0
comments: 0
language: en
---

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# The Pulse: Bending Spoons' Acquisition Strategy

**[The Pragmatic Engineer](https://daily.dev/sources/pragmaticengineer)** · 12 min read · 0 upvotes · 0 comments

## Summary

Bending Spoons acquired Airtable for $1.285B, below its $11B peak valuation, continuing a pattern of buying distressed but well-known software brands. The piece examines Bending Spoons' acquisition playbook: pay top cash for struggling products, fire most or all existing staff, migrate operations to their in-house European engineering team, re-architect for efficiency, then raise prices. The Evernote case is highlighted as a technical success story — migrating from 750 manually provisioned VMs running a Java 11 monolith to a cloud-native microservices setup in ~6 months. The bulk of the piece is an unpaywalled 2024 analysis of Hopin's collapse: from a $7.75B valuation to zero, how StreamYard was sold to Bending Spoons for ~$200M, why the board chose a buyer that would lay off everyone, and the broader lesson about the risks of raising too much venture capital.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://blog.pragmaticengineer.com/the-pulse-bending-spoons-acquisition-strategy>

## Similar posts on daily.dev

- [Bending Spoons to buy Airtable for $1.28B](https://daily.dev/posts/bending-spoons-to-buy-airtable-for-1-28b-mbubvl0fb) · TechCrunch · 0 upvotes · 0 comments

---

Tags: [#venture-capital](https://daily.dev/tags/venture-capital)

[View this post on daily.dev](https://daily.dev/posts/the-pulse-bending-spoons-acquisition-strategy-vsdybtryc)
