--- title: The trap that stops MTN and Vodacom eating Cell C’s lunch description: Cell C CEO Jorge Mendes argues that MTN and Vodacom are structurally reluctant to aggressively pursue MVNO hosting business because doing so would cannibalise... canonical: https://daily.dev/posts/the-trap-that-stops-mtn-and-vodacom-eating-cell-c-s-lunch-1jlt7mruc twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: The trap that stops MTN and Vodacom eating Cell C’s lunch | daily.dev og:description: Cell C CEO Jorge Mendes argues that MTN and Vodacom are structurally reluctant to aggressively pursue MVNO hosting business because doing so would cannibalise... og:url: https://daily.dev/posts/the-trap-that-stops-mtn-and-vodacom-eating-cell-c-s-lunch-1jlt7mruc og:image: https://api.daily.dev/og/posts/1JlT7MRUC.png og:image:alt: The trap that stops MTN and Vodacom eating Cell C’s lunch og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # The trap that stops MTN and Vodacom eating Cell C’s lunch **[TechCentral](https://daily.dev/sources/techcentral)** · 4 min read · 0 upvotes · 0 comments ## Summary Cell C CEO Jorge Mendes argues that MTN and Vodacom are structurally reluctant to aggressively pursue MVNO hosting business because doing so would cannibalise their own retail bases, whereas Cell C, running on their networks rather than its own RAN, has no such conflict and now hosts 80-85% of South Africa's MVNO market. Cell C's wholesale revenue grew 20% to R1.76-billion with 1.2 million new MVNO subscribers, reaching 5.71 million lines. MTN is moving into a narrower wholesale pricing framework while Vodacom has only signalled intent. Pending legislation could force the two dominant operators to offer MVNO hosting regardless. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Vodacom CEO on MVNOs: too many cooks will spoil the mobile broth](https://daily.dev/posts/vodacom-ceo-on-mvnos-too-many-cooks-will-spoil-the-mobile-broth-t8djvdmvv) · TechCentral · 0 upvotes · 0 comments - [MVNOs are doing the heavy lifting at Cell C](https://daily.dev/posts/mvnos-are-doing-the-heavy-lifting-at-cell-c-sraufcj3r) · TechCentral · 0 upvotes · 0 comments - [The MVNO trap deepens as the battle moves to data](https://daily.dev/posts/the-mvno-trap-deepens-as-the-battle-moves-to-data-sspr7dsoe) · TechCentral · 0 upvotes · 0 comments - [The trap inside South Africa’s banking MVNO boom](https://daily.dev/posts/the-trap-inside-south-africa-s-banking-mvno-boom-brutnlpgf) · TechCentral · 0 upvotes · 0 comments - [MVNO business shines in Cell C’s first post-listing results](https://daily.dev/posts/mvno-business-shines-in-cell-c-s-first-post-listing-results-mzenenrba) · TechCentral · 0 upvotes · 0 comments --- [View this post on daily.dev](https://daily.dev/posts/the-trap-that-stops-mtn-and-vodacom-eating-cell-c-s-lunch-1jlt7mruc) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"The trap that stops MTN and Vodacom eating Cell C’s lunch","url":"https://daily.dev/posts/the-trap-that-stops-mtn-and-vodacom-eating-cell-c-s-lunch-1jlt7mruc","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/the-trap-that-stops-mtn-and-vodacom-eating-cell-c-s-lunch-1jlt7mruc"},"datePublished":"2026-08-23T12:00:46.751Z","dateModified":"2026-08-23T12:01:06.416Z","description":"Cell C CEO Jorge Mendes argues that MTN and Vodacom are structurally reluctant to aggressively pursue MVNO hosting business because doing so would cannibalise...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/becc4927f4b26cb84cbe91c730e5a5b3?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/becc4927f4b26cb84cbe91c730e5a5b3?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"TechCentral","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"TechCentral","logo":"https://media.daily.dev/image/upload/s--RsqLDZrL--/f_auto/v1717745297/logos/techcentral","url":"https://daily.dev/sources/techcentral"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/the-trap-that-stops-mtn-and-vodacom-eating-cell-c-s-lunch-1jlt7mruc","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"","timeRequired":"PT4M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"TechCentral","item":"https://daily.dev/sources/techcentral"},{"@type":"ListItem","position":3,"name":"The trap that stops MTN and Vodacom eating Cell C’s lunch"}]} ```