--- title: There is a Data Engineering gold rush: Mining for richer... description: Companies are using Gen AI to better understand their customers and extract sentiment from customer reviews. Snowflake Cortex offers LLMs for sentiment... canonical: https://daily.dev/posts/there-is-a-data-engineering-gold-rush-mining-for-richer-customer-analytics-using-generative-ai--snmcu00vm twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: There is a Data Engineering gold rush: Mining for richer customer analytics using Generative AI. | daily.dev og:description: Companies are using Gen AI to better understand their customers and extract sentiment from customer reviews. Snowflake Cortex offers LLMs for sentiment... og:url: https://daily.dev/posts/there-is-a-data-engineering-gold-rush-mining-for-richer-customer-analytics-using-generative-ai--snmcu00vm og:image: https://api.daily.dev/og/posts/snmcU00Vm.png og:image:alt: There is a Data Engineering gold rush: Mining for richer customer analytics using Generative AI. og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # There is a Data Engineering gold rush: Mining for richer customer analytics using Generative AI. **[Snowflake Community](https://daily.dev/sources/snowflake_comm)** · 1 min read · 4 upvotes · 0 comments ## Summary Companies are using Gen AI to better understand their customers and extract sentiment from customer reviews. Snowflake Cortex offers LLMs for sentiment analysis and aspect-based sentiment analysis, providing insights into product or service improvement. Injecting Gen AI into analytics workflows can give early adopters a competitive edge and is essential for business longevity. Snowflake Cortex plays a key role in accelerating development of AI powered applications. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Don’t just attend KubeCon \+ CloudNativeCon, Merge Forward your experience\!](https://daily.dev/posts/don-t-just-attend-kubecon-cloudnativecon-merge-forward-your-experience--l0rpp73x8) · CNCF · 0 upvotes · 0 comments - [Announcing H2 2026 KCDs](https://daily.dev/posts/announcing-h2-2026-kcds-m96goajm1) · CNCF · 1 upvotes · 0 comments - [Two months of Open Community Groups](https://daily.dev/posts/two-months-of-open-community-groups-asf52zhbs) · CNCF · 0 upvotes · 0 comments --- Tags: [#genai](https://daily.dev/tags/genai), [#llm](https://daily.dev/tags/llm), [#data-engineering](https://daily.dev/tags/data-engineering) [View this post on daily.dev](https://daily.dev/posts/there-is-a-data-engineering-gold-rush-mining-for-richer-customer-analytics-using-generative-ai--snmcu00vm) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"There is a Data Engineering gold rush: Mining for richer customer analytics using Generative AI.","url":"https://daily.dev/posts/there-is-a-data-engineering-gold-rush-mining-for-richer-customer-analytics-using-generative-ai--snmcu00vm","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/there-is-a-data-engineering-gold-rush-mining-for-richer-customer-analytics-using-generative-ai--snmcu00vm"},"datePublished":"2024-05-14T16:17:58.252Z","dateModified":"2024-05-14T16:17:57.453Z","description":"Companies are using Gen AI to better understand their customers and extract sentiment from customer reviews. 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