--- title: This Fact About KPIs May Surprise You | daily.dev description: KPIs are dismissed as meaningless to people who actually build products, with the author arguing that no craftsman cares about them and that a recent... canonical: https://daily.dev/posts/this-fact-about-kpis-may-surprise-you-i9bort2oy twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: This Fact About KPIs May Surprise You | daily.dev og:description: KPIs are dismissed as meaningless to people who actually build products, with the author arguing that no craftsman cares about them and that a recent... og:url: https://daily.dev/posts/this-fact-about-kpis-may-surprise-you-i9bort2oy og:image: https://api.daily.dev/og/posts/I9Bort2Oy.png og:image:alt: This Fact About KPIs May Surprise You og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # This Fact About KPIs May Surprise You **[Satisfice](https://daily.dev/sources/satisfice)** · 2 min read · 0 upvotes · 0 comments ## Summary KPIs are dismissed as meaningless to people who actually build products, with the author arguing that no craftsman cares about them and that a recent process-improvement meeting at a mid-sized software company never once mentioned KPIs. The piece argues management should instead come from listening to people, observing the work, and building trust, rather than tracking simplistic metrics like KPIs for testing efforts. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Metric Deception: When Your Best KPIs Hide Your Worst Failures](https://daily.dev/posts/metric-deception-when-your-best-kpis-hide-your-worst-failures-lqjponlqr) · Towards Data Science · 0 upvotes · 0 comments - [What You Measure](https://daily.dev/posts/what-you-measure-5j5nzazyc) · The Daily WTF · 2 upvotes · 1 comments - [Mistaking making for the thing you've made](https://daily.dev/posts/mistaking-making-for-the-thing-you-ve-made-yghb73nfm) · Jason Fried · 0 upvotes · 0 comments --- Tags: [#testing](https://daily.dev/tags/testing), [#leadership](https://daily.dev/tags/leadership) [View this post on daily.dev](https://daily.dev/posts/this-fact-about-kpis-may-surprise-you-i9bort2oy) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"This Fact About KPIs May Surprise You","url":"https://daily.dev/posts/this-fact-about-kpis-may-surprise-you-i9bort2oy","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/this-fact-about-kpis-may-surprise-you-i9bort2oy"},"datePublished":"2026-08-24T03:46:26.639Z","dateModified":"2026-08-24T03:46:42.392Z","description":"KPIs are dismissed as meaningless to people who actually build products, with the author arguing that no craftsman cares about them and that a recent...","image":"https://media.daily.dev/image/upload/s--HRgLpUt6--/f_auto/v1722860399/public/Placeholder%2003","thumbnailUrl":"https://media.daily.dev/image/upload/s--HRgLpUt6--/f_auto/v1722860399/public/Placeholder%2003","isAccessibleForFree":true,"articleSection":"Satisfice","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Satisfice","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/c4e9dbb963ba4762976ff92b98ca945b","url":"https://daily.dev/sources/satisfice"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/this-fact-about-kpis-may-surprise-you-i9bort2oy","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"testing,leadership","timeRequired":"PT2M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Satisfice","item":"https://daily.dev/sources/satisfice"},{"@type":"ListItem","position":3,"name":"This Fact About KPIs May Surprise You"}]} ```