--- title: This former Microsoft PM thinks she can unseat CyberArk... description: Venice, a 35-person Israeli-American startup, has emerged from stealth with a $20M Series A led by IVP, claiming to already replace CyberArk and Okta at... canonical: https://daily.dev/posts/this-former-microsoft-pm-thinks-she-can-unseat-cyberark-in-18-months-u1hm18ytf twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: This former Microsoft PM thinks she can unseat CyberArk in 18 months | daily.dev og:description: Venice, a 35-person Israeli-American startup, has emerged from stealth with a $20M Series A led by IVP, claiming to already replace CyberArk and Okta at... og:url: https://daily.dev/posts/this-former-microsoft-pm-thinks-she-can-unseat-cyberark-in-18-months-u1hm18ytf og:image: https://api.daily.dev/og/posts/U1HM18ytf.png og:image:alt: This former Microsoft PM thinks she can unseat CyberArk in 18 months og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # This former Microsoft PM thinks she can unseat CyberArk in 18 months **[TechCrunch](https://daily.dev/sources/tc)** · 6 min read · 0 upvotes · 0 comments ## Summary Venice, a 35-person Israeli-American startup, has emerged from stealth with a $20M Series A led by IVP, claiming to already replace CyberArk and Okta at Fortune 500 companies. Founded by Rotem Lurie, a former Microsoft PM and Unit 8200 veteran, Venice differentiates by consolidating ~10 fragmented identity tools into a single platform covering on-premises, SaaS, and cloud environments for both human and non-human identities (AI agents, bots). The company claims to cut implementation time from 6–24 months down to 1.5 weeks via AI automation. The IAM market exceeded $24B in 2025, driven partly by the explosion of AI agents requiring credentials and just-in-time permissions. Venice operates on a SaaS subscription model and competes on consolidation and speed rather than price. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Venice AI becomes a unicorn with $65M Series A as its privacy-first AI platform takes off](https://daily.dev/posts/venice-ai-becomes-a-unicorn-with-65m-series-a-as-its-privacy-first-ai-platform-takes-off-ziexhs060) · TechCrunch · 0 upvotes · 0 comments - [Cyber Talk-9 Okta: The Company That Made Identity a Category](https://daily.dev/posts/cyber-talk-9-okta-the-company-that-made-identity-a-category-tukcrdl3z) · Security Boulevard · 1 upvotes · 0 comments --- Tags: [#cloud](https://daily.dev/tags/cloud), [#cyber](https://daily.dev/tags/cyber) [View this post on daily.dev](https://daily.dev/posts/this-former-microsoft-pm-thinks-she-can-unseat-cyberark-in-18-months-u1hm18ytf) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"This former Microsoft PM thinks she can unseat CyberArk in 18 months","url":"https://daily.dev/posts/this-former-microsoft-pm-thinks-she-can-unseat-cyberark-in-18-months-u1hm18ytf","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/this-former-microsoft-pm-thinks-she-can-unseat-cyberark-in-18-months-u1hm18ytf"},"datePublished":"2026-02-18T15:02:19.390Z","dateModified":"2026-02-18T15:02:50.680Z","description":"Venice, a 35-person Israeli-American startup, has emerged from stealth with a $20M Series A led by IVP, claiming to already replace CyberArk and Okta at...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/6a9088a66c3928e8c0c21af22869f395?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/6a9088a66c3928e8c0c21af22869f395?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"TechCrunch","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"TechCrunch","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tc","url":"https://daily.dev/sources/tc"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/this-former-microsoft-pm-thinks-she-can-unseat-cyberark-in-18-months-u1hm18ytf","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"cloud,cyber","timeRequired":"PT6M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"TechCrunch","item":"https://daily.dev/sources/tc"},{"@type":"ListItem","position":3,"name":"This former Microsoft PM thinks she can unseat CyberArk in 18 months"}]} ```