--- title: This Is How You Advertise Frozen Shrimp | daily.dev description: Joshua De Boer created a 30-second 3D animated ad for Austral Fisheries' Skull Island Prawns brand, built almost entirely in Blender and After Effects with no... canonical: https://daily.dev/posts/this-is-how-you-advertise-frozen-shrimp-yue2p42qf twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: This Is How You Advertise Frozen Shrimp | daily.dev og:description: Joshua De Boer created a 30-second 3D animated ad for Austral Fisheries' Skull Island Prawns brand, built almost entirely in Blender and After Effects with no... og:url: https://daily.dev/posts/this-is-how-you-advertise-frozen-shrimp-yue2p42qf og:image: https://api.daily.dev/og/posts/yUe2p42qF.png og:image:alt: This Is How You Advertise Frozen Shrimp og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # This Is How You Advertise Frozen Shrimp **[80 LEVEL](https://daily.dev/sources/80lv)** · 3 min read · 0 upvotes · 0 comments ## Summary Joshua De Boer created a 30-second 3D animated ad for Austral Fisheries' Skull Island Prawns brand, built almost entirely in Blender and After Effects with no AI. Production from script to delivery took 20–25 working days. Complex shots required a full night of rendering on an RTX 4090, with total render time around 2–3 days. The water rippling effect used the Better Lighting V2 Blender add-on by Casey Sheep. The piece highlights Blender's growing role in professional advertising alongside examples from Uniqlo, McDonald's Japan, and BoursoBank. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### How long does it take to render a professional 30-second Blender animation for a commercial? A 30-second commercial-quality Blender animation can take around 2–3 days of total render time for final delivery. Some of the more complex individual shots required an entire night to render on a single RTX 4090 GPU. Production from script and storyboard through to final delivery took approximately 20–25 working days spread over a couple of months. _Artists shipping Blender commercial work track render benchmarks and production timelines on daily.dev._ ### What Blender add-on can I use to create a water rippling effect? The Better Lighting V2 add-on by Casey Sheep can be used to create water rippling effects in Blender. It was used in a professional frozen prawns advertisement to achieve the water ripple look. The same developer also released a VFX library with over 100 assets and presets, and Cloud Paint, a stylized cloud generator for Blender. _Blender artists discovering add-ons for VFX work find new tools covered on daily.dev._ ## Similar posts on daily.dev - [Watch IKEA Animated Commercial Created By Blender Artist](https://daily.dev/posts/watch-ikea-animated-commercial-created-by-blender-artist-i4oiflaek) · 80 LEVEL · 0 upvotes · 0 comments - [Artist Spent 150 Hours on This Anime-Inspired Blender Animation](https://daily.dev/posts/artist-spent-150-hours-on-this-anime-inspired-blender-animation-ppoeg1kpi) · 80 LEVEL · 0 upvotes · 0 comments - [This Viral Pool Clip Was Made Using Blender](https://daily.dev/posts/this-viral-pool-clip-was-made-using-blender-dqmi42fgh) · 80 LEVEL · 1 upvotes · 0 comments - [Broccoli Man, Remastered](https://daily.dev/posts/broccoli-man-remastered-f6mogvgdl) · Hacker News · 0 upvotes · 0 comments --- Tags: [#3d](https://daily.dev/tags/3d), [#adobe](https://daily.dev/tags/adobe), [#blender](https://daily.dev/tags/blender) [View this post on daily.dev](https://daily.dev/posts/this-is-how-you-advertise-frozen-shrimp-yue2p42qf) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"This Is How You Advertise Frozen Shrimp","url":"https://daily.dev/posts/this-is-how-you-advertise-frozen-shrimp-yue2p42qf","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/this-is-how-you-advertise-frozen-shrimp-yue2p42qf"},"datePublished":"2026-08-10T15:52:53.730Z","dateModified":"2026-10-14T02:23:20.256Z","description":"Joshua De Boer created a 30-second 3D animated ad for Austral Fisheries' Skull Island Prawns brand, built almost entirely in Blender and After Effects with no...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/661a41862e1c18717f7a2f2c33b71b9b?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/661a41862e1c18717f7a2f2c33b71b9b?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"80 LEVEL","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"80 LEVEL","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/78eebcd76c154e6bbfd565fed7dc4093","url":"https://daily.dev/sources/80lv"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/this-is-how-you-advertise-frozen-shrimp-yue2p42qf","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"3d,adobe,blender","timeRequired":"PT3M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"80 LEVEL","item":"https://daily.dev/sources/80lv"},{"@type":"ListItem","position":3,"name":"This Is How You Advertise Frozen Shrimp"}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/this-is-how-you-advertise-frozen-shrimp-yue2p42qf#faq","mainEntity":[{"@type":"Question","name":"How long does it take to render a professional 30-second Blender animation for a commercial?","acceptedAnswer":{"@type":"Answer","text":"A 30-second commercial-quality Blender animation can take around 2–3 days of total render time for final delivery. Some of the more complex individual shots required an entire night to render on a single RTX 4090 GPU. Production from script and storyboard through to final delivery took approximately 20–25 working days spread over a couple of months. Artists shipping Blender commercial work track render benchmarks and production timelines on daily.dev."}},{"@type":"Question","name":"What Blender add-on can I use to create a water rippling effect?","acceptedAnswer":{"@type":"Answer","text":"The Better Lighting V2 add-on by Casey Sheep can be used to create water rippling effects in Blender. It was used in a professional frozen prawns advertisement to achieve the water ripple look. The same developer also released a VFX library with over 100 assets and presets, and Cloud Paint, a stylized cloud generator for Blender. Blender artists discovering add-ons for VFX work find new tools covered on daily.dev."}}]} ```