--- title: "This is us speaking to the world" – Why London is keen... description: London is actively positioning itself as Europe's top esports destination, with City Hall partnering with game publishers like Riot Games to host major events... canonical: https://daily.dev/posts/this-is-us-speaking-to-the-world-why-london-is-keen-to-host-esports-events-like-the-valorant-mas-gongfo5lh twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: "This is us speaking to the world" – Why London is keen to host esports events like the Valorant Masters | daily.dev og:description: London is actively positioning itself as Europe's top esports destination, with City Hall partnering with game publishers like Riot Games to host major events... og:url: https://daily.dev/posts/this-is-us-speaking-to-the-world-why-london-is-keen-to-host-esports-events-like-the-valorant-mas-gongfo5lh og:image: https://api.daily.dev/og/posts/gonGfO5lH.png og:image:alt: "This is us speaking to the world" – Why London is keen to host esports events like the Valorant Masters og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # "This is us speaking to the world" – Why London is keen to host esports events like the Valorant Masters **[GamesIndustry.biz](https://daily.dev/sources/gamesindustry)** · 7 min read · 0 upvotes · 0 comments ## Summary London is actively positioning itself as Europe's top esports destination, with City Hall partnering with game publishers like Riot Games to host major events such as the Valorant Masters and League of Legends World Championship. London's deputy mayor highlights both economic benefits (£30 million from some events) and reputational value of broadcasting the city to a global audience of tens of millions. Riot's president of publishing and esports outlines the 18-24 month planning process, covering player density analysis, venue selection, city partnerships, and the holistic fan experience combining game announcements, music, and competitive play. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - ["We can break even and be self-sustaining within Riot" – The firm behind League of Legends is "super close" to making esports sustainable](https://daily.dev/posts/we-can-break-even-and-be-self-sustaining-within-riot-the-firm-behind-league-of-legends-is-super-vepfamfax) · GamesIndustry.biz · 0 upvotes · 0 comments - [Riot Games partners with Movember to "embed mental health wellbeing into the esports ecosystem"](https://daily.dev/posts/riot-games-partners-with-movember-to-embed-mental-health-wellbeing-into-the-esports-ecosystem--fc4vweeln) · GamesIndustry.biz · 0 upvotes · 0 comments - [Sky’s the Limit: The Cloud9 × JetBrains Global Hackathon Is Live](https://daily.dev/posts/sky-s-the-limit-the-cloud9-jetbrains-global-hackathon-is-live-hlemhvrn3) · JetBrains · 1 upvotes · 0 comments - [London called, and the world answered: creating a Summit without borders](https://daily.dev/posts/london-called-and-the-world-answered-creating-a-summit-without-borders-rumd4i3co) · Ubuntu · 0 upvotes · 0 comments - [London Tech Week 2026: the AI billions and a royal first](https://daily.dev/posts/london-tech-week-2026-the-ai-billions-and-a-royal-first-1eybkcsa8) · The Next Web · 0 upvotes · 0 comments --- [View this post on daily.dev](https://daily.dev/posts/this-is-us-speaking-to-the-world-why-london-is-keen-to-host-esports-events-like-the-valorant-mas-gongfo5lh) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"\"This is us speaking to the world\" – Why London is keen to host esports events like the Valorant Masters","url":"https://daily.dev/posts/this-is-us-speaking-to-the-world-why-london-is-keen-to-host-esports-events-like-the-valorant-mas-gongfo5lh","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/this-is-us-speaking-to-the-world-why-london-is-keen-to-host-esports-events-like-the-valorant-mas-gongfo5lh"},"datePublished":"2026-07-27T14:54:07.642Z","dateModified":"2026-07-27T14:54:37.694Z","description":"London is actively positioning itself as Europe's top esports destination, with City Hall partnering with game publishers like Riot Games to host major events...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/f48490f2db9bbf34205f03fcf54bcd3c?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/f48490f2db9bbf34205f03fcf54bcd3c?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"GamesIndustry.biz","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"GamesIndustry.biz","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/be1a78592d5340248e5204f8007b82be","url":"https://daily.dev/sources/gamesindustry"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/this-is-us-speaking-to-the-world-why-london-is-keen-to-host-esports-events-like-the-valorant-mas-gongfo5lh","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"","timeRequired":"PT7M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"GamesIndustry.biz","item":"https://daily.dev/sources/gamesindustry"},{"@type":"ListItem","position":3,"name":"\"This is us speaking to the world\" – Why London is keen to host esports events like the Valorant Masters"}]} ```