Threads has reached 500 million monthly active users, adding 100 million in the past 10 months. To mark the milestone, Meta announced several new features: 'Your Algo,' a private feed personalization tool letting users control topics they see for 1, 3, or 7 days without posting publicly; a Communities Hub for easier discovery of interest-based groups; expanded Live Chats with co-hosting and quote moments; and distinct community icons. These updates aim to close the gap with X on real-time engagement while differentiating Threads with features rivals don't offer.
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