--- title: Three Epic veterans are building an AI-powered game... description: Three game industry veterans from Epic Games, Guerrilla Games, Boss Key, and Apple are building Immens, a new AI-powered game engine aimed at challenging Unity... canonical: https://daily.dev/posts/three-epic-veterans-are-building-an-ai-powered-game-engine-to-break-the-industry-s-doom-cycle-uwtvx1wfm twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Three Epic veterans are building an AI-powered game engine to break the industry's doom cycle | daily.dev og:description: Three game industry veterans from Epic Games, Guerrilla Games, Boss Key, and Apple are building Immens, a new AI-powered game engine aimed at challenging Unity... og:url: https://daily.dev/posts/three-epic-veterans-are-building-an-ai-powered-game-engine-to-break-the-industry-s-doom-cycle-uwtvx1wfm og:image: https://api.daily.dev/og/posts/UWtvx1wfm.png og:image:alt: Three Epic veterans are building an AI-powered game engine to break the industry's doom cycle og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Three Epic veterans are building an AI-powered game engine to break the industry's doom cycle **[GamesIndustry.biz](https://daily.dev/sources/gamesindustry)** · 10 min read · 1 upvotes · 0 comments ## Summary Three game industry veterans from Epic Games, Guerrilla Games, Boss Key, and Apple are building Immens, a new AI-powered game engine aimed at challenging Unity and Unreal's dominance. Founders Arjan Brussee, Sjoerd De Jong, and Michal Valient describe using AI not for prompt-based game generation but to make the engine deeply extensible, letting small teams and individuals build custom tools and workflows quickly. The engine emphasizes open standards for interoperability with tools like Blender and Maya. The small, lean team (just three founders plus helpers) is seeking modest funding and plans to launch a proof-of-concept demo showing generative AI editing workflows soon, having moved twice as fast as originally anticipated since starting in April. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### What is Immens and who is building it? Immens is a new AI-powered game engine being built by three industry veterans, Arjan Brussee, Sjoerd De Jong, and Michal Valient, whose backgrounds include Epic Games, Guerrilla Games, Boss Key, and Apple. Rather than generating games from prompts, the engine uses AI to make its codebase extensible so small teams can build custom tools, particle systems, and workflows without deep engineering resources. _Developers weighing new engine options beyond Unity and Unreal can follow emerging tools like Immens on daily.dev._ ### How does Unity and Unreal's combined market share compare to other game engines on Steam? Unity and Unreal together were used to make roughly 70% of games released on Steam in 2025, according to industry data cited in coverage of the game engine market. Godot has grown significantly in recent years, while some large studios like Capcom use proprietary engines such as RE Engine instead of the major commercial options. _Teams comparing engine ecosystems can track shifts in Unity, Unreal, and Godot adoption on daily.dev._ ## Similar posts on daily.dev - [Industry veteran Arjan Brussee announces plans to build European-based games engine](https://daily.dev/posts/industry-veteran-arjan-brussee-announces-plans-to-build-european-based-games-engine-kix0es7rp) · GamesIndustry.biz · 1 upvotes · 0 comments --- Tags: [#startup](https://daily.dev/tags/startup), [#game-development](https://daily.dev/tags/game-development), [#ai-coding](https://daily.dev/tags/ai-coding), [#unity](https://daily.dev/tags/unity), [#unreal-engine](https://daily.dev/tags/unreal-engine) [View this post on daily.dev](https://daily.dev/posts/three-epic-veterans-are-building-an-ai-powered-game-engine-to-break-the-industry-s-doom-cycle-uwtvx1wfm) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Three Epic veterans are building an AI-powered game engine to break the industry's doom cycle","url":"https://daily.dev/posts/three-epic-veterans-are-building-an-ai-powered-game-engine-to-break-the-industry-s-doom-cycle-uwtvx1wfm","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/three-epic-veterans-are-building-an-ai-powered-game-engine-to-break-the-industry-s-doom-cycle-uwtvx1wfm"},"datePublished":"2026-08-18T13:35:17.880Z","dateModified":"2026-09-14T08:33:27.256Z","description":"Three game industry veterans from Epic Games, Guerrilla Games, Boss Key, and Apple are building Immens, a new AI-powered game engine aimed at challenging Unity...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/375610ec1ea75ca3a0822d7492a50cad?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/375610ec1ea75ca3a0822d7492a50cad?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"GamesIndustry.biz","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"GamesIndustry.biz","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/be1a78592d5340248e5204f8007b82be","url":"https://daily.dev/sources/gamesindustry"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/three-epic-veterans-are-building-an-ai-powered-game-engine-to-break-the-industry-s-doom-cycle-uwtvx1wfm","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":1},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"startup,game-development,ai-coding,unity,unreal-engine","timeRequired":"PT10M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"GamesIndustry.biz","item":"https://daily.dev/sources/gamesindustry"},{"@type":"ListItem","position":3,"name":"Three Epic veterans are building an AI-powered game engine to break the industry's doom cycle"}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/three-epic-veterans-are-building-an-ai-powered-game-engine-to-break-the-industry-s-doom-cycle-uwtvx1wfm#faq","mainEntity":[{"@type":"Question","name":"What is Immens and who is building it?","acceptedAnswer":{"@type":"Answer","text":"Immens is a new AI-powered game engine being built by three industry veterans, Arjan Brussee, Sjoerd De Jong, and Michal Valient, whose backgrounds include Epic Games, Guerrilla Games, Boss Key, and Apple. 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