---
title: "TikTok expands its premium ad slots despite potential U.S. ban"
url: https://daily.dev/posts/tiktok-expands-its-premium-ad-slots-despite-potential-u-s-ban-1dbwaxaz6
source_url: https://techcrunch.com/2024/05/02/tiktok-expands-its-premium-ad-slots-despite-potential-u-s-ban/
type: article
source: "TechCrunch"
published: 2024-05-02T15:07:20.595Z
updated: 2024-05-09T08:29:02.242Z
tags: ["genai", "tiktok", "advertising"]
reading_time: 2
upvotes: 1
comments: 0
language: en
---

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# TikTok expands its premium ad slots despite potential U.S. ban

**[TechCrunch](https://daily.dev/sources/tc)** · 2 min read · 1 upvotes · 0 comments

## Summary

TikTok is expanding its premium ad slots and introducing new advertising products despite the potential U.S. ban. The company is using generative AI to curate brand-safe content, offering advertisers specific content offerings, and partnering with media companies to position ads alongside publisher and media content. Advertisers will also have access to measurement tools to track the effectiveness of their TikTok ads in reaching unique audiences.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcrunch.com/2024/05/02/tiktok-expands-its-premium-ad-slots-despite-potential-u-s-ban/>

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Tags: [#genai](https://daily.dev/tags/genai), [#tiktok](https://daily.dev/tags/tiktok), [#advertising](https://daily.dev/tags/advertising)

[View this post on daily.dev](https://daily.dev/posts/tiktok-expands-its-premium-ad-slots-despite-potential-u-s-ban-1dbwaxaz6)