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# Tingyu Su on why AI startups should treat the founding designer as a strategic hire from the start of company building

**[The Next Web](https://daily.dev/sources/tnw)** · 5 min read · 1 upvotes · 0 comments

## Summary

Tingyu Su, founding designer at healthcare AI startup Youlify, argues that as AI lowers the barrier to building software, design becomes the primary differentiator for early-stage companies. She makes the case that a founding designer should be a strategic hire from day one — someone who connects product development, branding, and customer experience into a cohesive whole. Su advocates for the concept of a 'Minimum Lovable Product' over a bare MVP, emphasizing that trust is built through consistent, intentional experiences across every customer touchpoint before the technology even proves itself. She also predicts that AI tools will expand the designer's role into branding, product strategy, customer research, and closer engineering collaboration.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://thenextweb.com/news/tingyu-su-founding-designer-ai-startups-strategic-hire>

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---

Tags: [#ux](https://daily.dev/tags/ux), [#product-management](https://daily.dev/tags/product-management)

[View this post on daily.dev](https://daily.dev/posts/tingyu-su-on-why-ai-startups-should-treat-the-founding-designer-as-a-strategic-hire-from-the-start-o-5ut0aj4uy)

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