--- title: Traffic Policy is now 10x cheaper, and idle custom... description: Ngrok announced three pricing changes effective in late June. Traffic Policy Unit (TPU) pricing drops 10x, from $1 to $0.10 per 100k, applied automatically at... canonical: https://daily.dev/posts/traffic-policy-is-now-10x-cheaper-and-idle-custom-domains-are-free-wgyblcc5j twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Traffic Policy is now 10x cheaper, and idle custom domains are free | daily.dev og:description: Ngrok announced three pricing changes effective in late June. Traffic Policy Unit (TPU) pricing drops 10x, from $1 to $0.10 per 100k, applied automatically at... og:url: https://daily.dev/posts/traffic-policy-is-now-10x-cheaper-and-idle-custom-domains-are-free-wgyblcc5j og:image: https://api.daily.dev/og/posts/WgYbLcc5J.png og:image:alt: Traffic Policy is now 10x cheaper, and idle custom domains are free og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Traffic Policy is now 10x cheaper, and idle custom domains are free **[ngrok Blog](https://daily.dev/sources/ngrok)** · 4 min read · 0 upvotes · 0 comments ## Summary Ngrok announced three pricing changes effective in late June. Traffic Policy Unit (TPU) pricing drops 10x, from $1 to $0.10 per 100k, applied automatically at the next billing cycle with no configuration needed. Custom domains switch to active-only billing at a flat $0.01 per hour, so idle domains like staging or preview deploys cost nothing. Endpoint Pooling now bills each actively-traffic-handling endpoint in a pool separately rather than treating the whole pool as one billing unit, a change affecting under 1% of users, who were emailed directly. The company frames these as a shift toward active-only, production-friendly pricing. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### How much does ngrok Traffic Policy cost now compared to before? Traffic Policy Unit (TPU) pricing dropped from $1 to $0.10 per 100k units, a 10x reduction, with volume discounts starting past 1 million units. The change took effect on June 22 automatically at the start of the next billing cycle, requiring no plan changes or configuration updates. Usage that cost $1,000 a month before now costs roughly $100 a month. _Track pricing shifts like ngrok's TPU cut on daily.dev before they hit your infrastructure bill._ ### Does ngrok charge for custom domains that aren't receiving any traffic? No, as of June 29, ngrok only charges for custom domains during hours when they actually receive traffic, at a flat $0.01 per hour. Previously, domains were billed hourly from the moment they were added regardless of usage. Quiet domains such as staging environments or preview deploys now cost nothing when idle. _Developers weighing tunnel and domain costs for staging setups follow changes like this on daily.dev._ ### How does ngrok bill for Endpoint Pooling now that each endpoint counts separately? Each endpoint in a pool that is actively handling traffic now bills separately, instead of the whole pool being treated as one active endpoint. Idle pooled endpoints still cost nothing, and the pooling feature itself is unchanged. This mainly affects heavy users running large pools; ngrok said under 1% of accounts see a noticeable impact, while small pools of 2-3 endpoints see a modest difference. _Teams relying on load-balanced endpoints can track billing changes like ngrok's pooling update on daily.dev._ ## Similar posts on daily.dev - [Dynatrace Pricing Explained \(2026\): Rates, DPS and Real Costs](https://daily.dev/posts/dynatrace-pricing-explained-2026-rates-dps-and-real-costs-dlt78w7jt) · Last9 · 0 upvotes · 0 comments - [AWS Introduces Flat-Rate Pricing to Eliminate Cloud Cost Overages](https://daily.dev/posts/aws-introduces-flat-rate-pricing-to-eliminate-cloud-cost-overages-vverqenlv) · InfoQ · 1 upvotes · 0 comments - [All roads lead to metered pricing](https://daily.dev/posts/all-roads-lead-to-metered-pricing-yvoujksya) · Kilo Blog · 132 upvotes · 31 comments - [No more QPS limits on Developer Plans](https://daily.dev/posts/no-more-qps-limits-on-developer-plans-genb9im5w) · Tinybird · 5 upvotes · 0 comments - [The Vercel Upsell Game · An investigation](https://daily.dev/posts/the-vercel-upsell-game-an-investigation-pj9y7rjt6) · Hacker News · 0 upvotes · 0 comments --- Tags: [#devtools](https://daily.dev/tags/devtools), [#api-gateway](https://daily.dev/tags/api-gateway) [View this post on daily.dev](https://daily.dev/posts/traffic-policy-is-now-10x-cheaper-and-idle-custom-domains-are-free-wgyblcc5j) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Traffic Policy is now 10x cheaper, and idle custom domains are free","url":"https://daily.dev/posts/traffic-policy-is-now-10x-cheaper-and-idle-custom-domains-are-free-wgyblcc5j","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/traffic-policy-is-now-10x-cheaper-and-idle-custom-domains-are-free-wgyblcc5j"},"datePublished":"2026-08-23T07:20:32.595Z","dateModified":"2026-08-23T07:23:21.646Z","description":"Ngrok announced three pricing changes effective in late June. Traffic Policy Unit (TPU) pricing drops 10x, from $1 to $0.10 per 100k, applied automatically at...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/6f9a728e16af666957d27e738035c8d5?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/6f9a728e16af666957d27e738035c8d5?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"ngrok Blog","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"ngrok Blog","logo":"https://media.daily.dev/image/upload/s--718XXxvE--/f_auto,q_auto/v1787469610/logos/ngrok?_a=BAMAMicg0","url":"https://daily.dev/sources/ngrok"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/traffic-policy-is-now-10x-cheaper-and-idle-custom-domains-are-free-wgyblcc5j","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"devtools,api-gateway","timeRequired":"PT4M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"ngrok Blog","item":"https://daily.dev/sources/ngrok"},{"@type":"ListItem","position":3,"name":"Traffic Policy is now 10x cheaper, and idle custom domains are free"}]} {"@context":"https://schema.org","@type":"FAQPage","@id":"https://daily.dev/posts/traffic-policy-is-now-10x-cheaper-and-idle-custom-domains-are-free-wgyblcc5j#faq","mainEntity":[{"@type":"Question","name":"How much does ngrok Traffic Policy cost now compared to before?","acceptedAnswer":{"@type":"Answer","text":"Traffic Policy Unit (TPU) pricing dropped from $1 to $0.10 per 100k units, a 10x reduction, with volume discounts starting past 1 million units. The change took effect on June 22 automatically at the start of the next billing cycle, requiring no plan changes or configuration updates. Usage that cost $1,000 a month before now costs roughly $100 a month. Track pricing shifts like ngrok's TPU cut on daily.dev before they hit your infrastructure bill."}},{"@type":"Question","name":"Does ngrok charge for custom domains that aren't receiving any traffic?","acceptedAnswer":{"@type":"Answer","text":"No, as of June 29, ngrok only charges for custom domains during hours when they actually receive traffic, at a flat $0.01 per hour. Previously, domains were billed hourly from the moment they were added regardless of usage. Quiet domains such as staging environments or preview deploys now cost nothing when idle. Developers weighing tunnel and domain costs for staging setups follow changes like this on daily.dev."}},{"@type":"Question","name":"How does ngrok bill for Endpoint Pooling now that each endpoint counts separately?","acceptedAnswer":{"@type":"Answer","text":"Each endpoint in a pool that is actively handling traffic now bills separately, instead of the whole pool being treated as one active endpoint. Idle pooled endpoints still cost nothing, and the pooling feature itself is unchanged. This mainly affects heavy users running large pools; ngrok said under 1% of accounts see a noticeable impact, while small pools of 2-3 endpoints see a modest difference. Teams relying on load-balanced endpoints can track billing changes like ngrok's pooling update on daily.dev."}}]} ```