--- title: Truecaller faces mounting pressures as its growth matures description: Truecaller, the caller ID app with over 500 million users, is facing slowing growth as downloads in India fell 16% year-over-year in 2025 and global downloads... canonical: https://daily.dev/posts/truecaller-faces-mounting-pressures-as-its-growth-matures-ilofsqxju twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Truecaller faces mounting pressures as its growth matures | daily.dev og:description: Truecaller, the caller ID app with over 500 million users, is facing slowing growth as downloads in India fell 16% year-over-year in 2025 and global downloads... og:url: https://daily.dev/posts/truecaller-faces-mounting-pressures-as-its-growth-matures-ilofsqxju og:image: https://api.daily.dev/og/posts/iLOfsQxju.png og:image:alt: Truecaller faces mounting pressures as its growth matures og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Truecaller faces mounting pressures as its growth matures **[TechCrunch](https://daily.dev/sources/tc)** · 7 min read · 0 upvotes · 0 comments ## Summary Truecaller, the caller ID app with over 500 million users, is facing slowing growth as downloads in India fell 16% year-over-year in 2025 and global downloads declined 5%. The company lost roughly one-third of ad traffic from its largest partner (identified as Google) in August 2025, a significant risk given that 65–70% of revenue comes from advertising. Meanwhile, telecom-led solutions like CNAP and built-in spam blocking from Apple and Google are encroaching on its core offering. On the positive side, in-app revenue has grown sharply to $39.3 million in 2025, its enterprise segment grew 39% in constant currency, and it now has over 4 million paid subscribers. Truecaller is building its own ad exchange, expanding iOS presence, and pushing enterprise and subscription revenue to diversify away from ad dependence. ## Full article daily.dev links to this article rather than hosting it. 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