--- title: Tumblr to move its half a billion blogs to WordPress description: Automattic, which acquired Tumblr in 2019, plans to migrate Tumblr’s backend to WordPress. The shift aims to capitalize on the strengths of both platforms... canonical: https://daily.dev/posts/tumblr-to-move-its-half-a-billion-blogs-to-wordpress-spezmidbq twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Tumblr to move its half a billion blogs to WordPress | daily.dev og:description: Automattic, which acquired Tumblr in 2019, plans to migrate Tumblr’s backend to WordPress. The shift aims to capitalize on the strengths of both platforms... og:url: https://daily.dev/posts/tumblr-to-move-its-half-a-billion-blogs-to-wordpress-spezmidbq og:image: https://api.daily.dev/og/posts/spezmIDBq.png og:image:alt: Tumblr to move its half a billion blogs to WordPress og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Tumblr to move its half a billion blogs to WordPress **[TechCrunch](https://daily.dev/sources/tc)** · 4 min read · 0 upvotes · 0 comments ## Summary Automattic, which acquired Tumblr in 2019, plans to migrate Tumblr’s backend to WordPress. The shift aims to capitalize on the strengths of both platforms without altering Tumblr's user experience. The move will create technical synergies and improve tool and feature development across both platforms. Despite the ambitious nature of the migration, no specific timeline has been provided. Tumblr continues to face financial challenges, generating revenue from digital goods, ads, and subscriptions. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#tech-news](https://daily.dev/tags/tech-news), [#backend](https://daily.dev/tags/backend), [#wordpress](https://daily.dev/tags/wordpress), [#social-media](https://daily.dev/tags/social-media) [View this post on daily.dev](https://daily.dev/posts/tumblr-to-move-its-half-a-billion-blogs-to-wordpress-spezmidbq) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Tumblr to move its half a billion blogs to WordPress","url":"https://daily.dev/posts/tumblr-to-move-its-half-a-billion-blogs-to-wordpress-spezmidbq","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/tumblr-to-move-its-half-a-billion-blogs-to-wordpress-spezmidbq"},"datePublished":"2024-08-28T16:09:09.141Z","dateModified":"2024-11-07T15:46:44.750Z","description":"Automattic, which acquired Tumblr in 2019, plans to migrate Tumblr’s backend to WordPress. The shift aims to capitalize on the strengths of both platforms...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/a53c2be52c366f6e6599509cbd659935?_a=AQAEuiZ","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/a53c2be52c366f6e6599509cbd659935?_a=AQAEuiZ","isAccessibleForFree":true,"articleSection":"TechCrunch","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"TechCrunch","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tc","url":"https://daily.dev/sources/tc"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/tumblr-to-move-its-half-a-billion-blogs-to-wordpress-spezmidbq","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"tech-news,backend,wordpress,social-media","timeRequired":"PT4M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"TechCrunch","item":"https://daily.dev/sources/tc"},{"@type":"ListItem","position":3,"name":"Tumblr to move its half a billion blogs to WordPress"}]} ```