--- title: Two years without cookies on the site, here's where we... description: Two years after removing all advertising cookies from sentry.io, Sentry's head of growth shares what changed. Roughly 70% of the growth budget now goes to... canonical: https://daily.dev/posts/two-years-without-cookies-on-the-site-here-s-where-we-ended-up-tlgj16hie twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Two years without cookies on the site, here's where we ended up | daily.dev og:description: Two years after removing all advertising cookies from sentry.io, Sentry's head of growth shares what changed. Roughly 70% of the growth budget now goes to... og:url: https://daily.dev/posts/two-years-without-cookies-on-the-site-here-s-where-we-ended-up-tlgj16hie og:image: https://api.daily.dev/og/posts/TlGJ16hie.png og:image:alt: Two years without cookies on the site, here's where we ended up og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Two years without cookies on the site, here's where we ended up **[Sentry Engineering](https://daily.dev/sources/sentry)** · 11 min read · 0 upvotes · 0 comments ## Summary Two years after removing all advertising cookies from sentry.io, Sentry's head of growth shares what changed. Roughly 70% of the growth budget now goes to brand awareness — including a multi-year deal with the Golden State Warriors and acquiring the Syntax.fm podcast. The shift was driven by declining organic search traffic, zero-click searches, and AI Overviews eroding click-through rates. Without tracking pixels, Sentry adopted self-reported attribution surveys and holistic blended metrics, which paradoxically gave better insight into what actually drives signups. The post outlines a phased framework: start with niche developer channels, expand to broader tech, then find what your audience cares about outside your category. New activated users have grown exponentially since the change. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Zero-Click Search Hit 68%: How to Measure AI Visibility](https://daily.dev/posts/zero-click-search-hit-68-how-to-measure-ai-visibility-l5m2wsvxg) · Alex CloudStar · 0 upvotes · 0 comments - [The 49MB Web Page](https://daily.dev/posts/the-49mb-web-page-c2modzgaa) · Hacker News · 16 upvotes · 2 comments - [Retention Over Clicks: A Surprising Lesson from Browser Game Analytics](https://daily.dev/posts/retention-over-clicks-a-surprising-lesson-from-browser-game-analytics-dldovvdou) · DEV · 1 upvotes · 0 comments - [How to grow usage and revenue for your mobile app](https://daily.dev/posts/how-to-grow-usage-and-revenue-for-your-mobile-app-zqazruomi) · Expo Blog · 0 upvotes · 0 comments --- [View this post on daily.dev](https://daily.dev/posts/two-years-without-cookies-on-the-site-here-s-where-we-ended-up-tlgj16hie) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Two years without cookies on the site, here's where we ended up","url":"https://daily.dev/posts/two-years-without-cookies-on-the-site-here-s-where-we-ended-up-tlgj16hie","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/two-years-without-cookies-on-the-site-here-s-where-we-ended-up-tlgj16hie"},"datePublished":"2026-07-09T06:36:00.623Z","dateModified":"2026-07-09T06:36:30.593Z","description":"Two years after removing all advertising cookies from sentry.io, Sentry's head of growth shares what changed. 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