--- title: Ubisoft renames Creative House 2, home of The Division,... description: Ubisoft's Creative House 2 business unit, home to Tom Clancy's The Division, Ghost Recon and Splinter Cell franchises plus new IP like March of Giants, has... canonical: https://daily.dev/posts/ubisoft-renames-creative-house-2-home-of-the-division-ghost-recon-and-splinter-cell-as-massive-en-unc8gahyz twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Ubisoft renames Creative House 2, home of The Division, Ghost Recon and Splinter Cell, as Massive Entertainment | daily.dev og:description: Ubisoft's Creative House 2 business unit, home to Tom Clancy's The Division, Ghost Recon and Splinter Cell franchises plus new IP like March of Giants, has... og:url: https://daily.dev/posts/ubisoft-renames-creative-house-2-home-of-the-division-ghost-recon-and-splinter-cell-as-massive-en-unc8gahyz og:image: https://api.daily.dev/og/posts/uNc8gAHyZ.png og:image:alt: Ubisoft renames Creative House 2, home of The Division, Ghost Recon and Splinter Cell, as Massive Entertainment og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Ubisoft renames Creative House 2, home of The Division, Ghost Recon and Splinter Cell, as Massive Entertainment **[GamesIndustry.biz](https://daily.dev/sources/gamesindustry)** · 4 min read · 0 upvotes · 0 comments ## Summary Ubisoft's Creative House 2 business unit, home to Tom Clancy's The Division, Ghost Recon and Splinter Cell franchises plus new IP like March of Giants, has been renamed Massive Entertainment, reviving the 29-year-old Swedish studio brand. The unit now spans teams in Montreal, Paris, Sweden and Toronto under General Manager Christoph Hartmann, a former 2K Games founder who joined Ubisoft in June. The rebrand follows Ubisoft's broader 2025-2026 restructuring into Creative Houses, which included studio closures, layoffs, and cost-cutting across the company. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Ubisoft taps ex-Amazon Games chief to run its Tom Clancy studio](https://daily.dev/posts/ubisoft-taps-ex-amazon-games-chief-to-run-its-tom-clancy-studio-mkdmhp313) · The Next Web · 0 upvotes · 0 comments - [Ubisoft hires former 2K president Christoph Hartmann](https://daily.dev/posts/ubisoft-hires-former-2k-president-christoph-hartmann-eyyfuuftp) · Game Developer · 0 upvotes · 0 comments - [Ubisoft names general managers of Creative Houses 3 and 5, Creative Network](https://daily.dev/posts/ubisoft-names-general-managers-of-creative-houses-3-and-5-creative-network-iinioe8at) · GamesIndustry.biz · 0 upvotes · 0 comments - [Ubisoft names new Creative House and Creative Network leaders](https://daily.dev/posts/ubisoft-names-new-creative-house-and-creative-network-leaders-4tsasmymn) · Game Developer · 0 upvotes · 0 comments --- Tags: [#tech-news](https://daily.dev/tags/tech-news) [View this post on daily.dev](https://daily.dev/posts/ubisoft-renames-creative-house-2-home-of-the-division-ghost-recon-and-splinter-cell-as-massive-en-unc8gahyz) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Ubisoft renames Creative House 2, home of The Division, Ghost Recon and Splinter Cell, as Massive Entertainment","url":"https://daily.dev/posts/ubisoft-renames-creative-house-2-home-of-the-division-ghost-recon-and-splinter-cell-as-massive-en-unc8gahyz","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/ubisoft-renames-creative-house-2-home-of-the-division-ghost-recon-and-splinter-cell-as-massive-en-unc8gahyz"},"datePublished":"2026-09-30T19:23:12.231Z","dateModified":"2026-09-30T19:25:47.464Z","description":"Ubisoft's Creative House 2 business unit, home to Tom Clancy's The Division, Ghost Recon and Splinter Cell franchises plus new IP like March of Giants, has...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/3d762040ad3684be90d2e4f5cc586596?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/3d762040ad3684be90d2e4f5cc586596?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"GamesIndustry.biz","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"GamesIndustry.biz","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/be1a78592d5340248e5204f8007b82be","url":"https://daily.dev/sources/gamesindustry"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/ubisoft-renames-creative-house-2-home-of-the-division-ghost-recon-and-splinter-cell-as-massive-en-unc8gahyz","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"tech-news","timeRequired":"PT4M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"GamesIndustry.biz","item":"https://daily.dev/sources/gamesindustry"},{"@type":"ListItem","position":3,"name":"Ubisoft renames Creative House 2, home of The Division, Ghost Recon and Splinter Cell, as Massive Entertainment"}]} ```