--- title: UI/UX Case Study of | daily.dev description: A UI/UX case study redesigning an e-commerce shopping app to reduce cart abandonment and improve conversions. Research with 15 user interviews and 100 survey... canonical: https://daily.dev/posts/ui-ux-case-study-of-gnkxvrqso twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: UI/UX Case Study of | daily.dev og:description: A UI/UX case study redesigning an e-commerce shopping app to reduce cart abandonment and improve conversions. Research with 15 user interviews and 100 survey... og:url: https://daily.dev/posts/ui-ux-case-study-of-gnkxvrqso og:image: https://api.daily.dev/og/posts/gNKxVrqSo.png og:image:alt: UI/UX Case Study of og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # UI/UX Case Study of **[Medium](https://daily.dev/sources/medium_js)** · 3 min read · 1 upvotes · 0 comments ## Summary A UI/UX case study redesigning an e-commerce shopping app to reduce cart abandonment and improve conversions. Research with 15 user interviews and 100 survey responses identified pain points around search, filters, product comparison, and checkout complexity. Solutions included auto-complete search, visible filter chips, enriched product cards with ratings and delivery estimates, and a streamlined 4-step checkout. Usability testing showed product discovery time dropped from 2m50s to 1m20s, checkout completion improved from 68% to 92%, and overall cart abandonment fell 32%. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [How to Reduce Cart Abandonment Through Better UX UI Design](https://daily.dev/posts/how-to-reduce-cart-abandonment-through-better-ux-ui-design-c8pmauqzh) · Medium · 1 upvotes · 0 comments - [UI/UX Case Study: Improving Kopi Kenangan’s Voucher Experience](https://daily.dev/posts/ui-ux-case-study-improving-kopi-kenangan-s-voucher-experience-bkx92tabv) · Medium · 1 upvotes · 0 comments - [10 UX fixes to boost user retention in early-stage apps](https://daily.dev/posts/10-ux-fixes-to-boost-user-retention-in-early-stage-apps-tqbwgw5vi) · Curiosum · 0 upvotes · 0 comments - [How we turned a broken order form into a 95% ticket reduction](https://daily.dev/posts/how-we-turned-a-broken-order-form-into-a-95-ticket-reduction-povqwkxfn) · LogRocket · 2 upvotes · 0 comments --- Tags: [#webdev](https://daily.dev/tags/webdev), [#ux](https://daily.dev/tags/ux), [#ecommerce](https://daily.dev/tags/ecommerce) [View this post on daily.dev](https://daily.dev/posts/ui-ux-case-study-of-gnkxvrqso) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"UI/UX Case Study of","url":"https://daily.dev/posts/ui-ux-case-study-of-gnkxvrqso","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/ui-ux-case-study-of-gnkxvrqso"},"datePublished":"2026-07-22T19:32:22.100Z","dateModified":"2026-07-23T16:18:57.156Z","description":"A UI/UX case study redesigning an e-commerce shopping app to reduce cart abandonment and improve conversions. 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