Modern cybercriminals operate like profit-driven businesses with real overhead costs — infrastructure, hosting, ad spend, and API endpoints. Legacy digital risk protection tools play whack-a-mole by targeting individual URLs with DMCA notices, letting attackers pivot instantly at no cost. Upstream disruption is a different approach: instead of removing a single phishing page, it targets the entire operational infrastructure — registrar accounts, hosting pipelines, malicious API endpoints, and ad networks — simultaneously. By burning the attacker's sunk costs, you destroy their ROI and make targeting your brand economically unsustainable. The post concludes by promoting Doppel's agentic AI platform as an implementation of this upstream disruption strategy.
