---
title: "Using Claude Cowork in marketing operations to automate reporting and campaign building"
url: https://daily.dev/posts/using-claude-cowork-in-marketing-operations-to-automate-reporting-and-campaign-building-5y6kci26e
source_url: https://claude.com/blog/how-anthropics-marketing-operations-team-uses-claude-cowork-to-automate-reporting-and-campaign-builds
type: article
source: "Claude"
published: 2026-07-09T06:36:52.372Z
updated: 2026-07-09T06:37:15.738Z
tags: ["automation", "ai-agents", "marketing", "claude", "salesforce"]
reading_time: 8
upvotes: 0
comments: 0
language: en
---

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# Using Claude Cowork in marketing operations to automate reporting and campaign building

**[Claude](https://daily.dev/sources/claude)** · 8 min read · 0 upvotes · 0 comments

## Summary

Anthropic's marketing operations team shares how they use Claude Cowork to automate two major workflows: weekly marketing metrics reporting and event/campaign builds. Ian Chan reduced a 1-2 day weekly reporting process to ~2 hours using scheduled tasks, custom skills for report prep, proofreading, and Asana task creation. Annabel Custer automated end-to-end event setup across Salesforce, HubSpot, and other platforms using a dispatcher skill that routes requests to specialist skills, plus a separate audit agent for quality checks. The post includes practical advice: encode repeated corrections into skills, build a proofreading skill early, ask Claude to reflect on confusing instructions, and use scheduled tasks to eliminate manual triggers.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://claude.com/blog/how-anthropics-marketing-operations-team-uses-claude-cowork-to-automate-reporting-and-campaign-builds>

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---

Tags: [#automation](https://daily.dev/tags/automation), [#ai-agents](https://daily.dev/tags/ai-agents), [#marketing](https://daily.dev/tags/marketing), [#claude](https://daily.dev/tags/claude), [#salesforce](https://daily.dev/tags/salesforce)

[View this post on daily.dev](https://daily.dev/posts/using-claude-cowork-in-marketing-operations-to-automate-reporting-and-campaign-building-5y6kci26e)