---
title: "Using leading indicators to increase iteration velocity and customer satisfaction"
url: https://daily.dev/posts/using-leading-indicators-to-increase-iteration-velocity-and-customer-satisfaction-iigkohyau
source_url: https://softwareleads.substack.com/p/using-leading-indicators-to-increase
type: article
source: "Effective Software Leads"
published: 2024-09-14T11:03:29.909Z
updated: 2024-12-12T09:45:39.959Z
tags: ["product-management"]
reading_time: 6
upvotes: 0
comments: 0
language: en
---

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# Using leading indicators to increase iteration velocity and customer satisfaction

**[Effective Software Leads](https://daily.dev/sources/softwareleads)** · 6 min read · 0 upvotes · 0 comments

## Summary

Focusing on outcomes over outputs helps engineering teams deliver real value by creating product updates that drive business results. However, lagging indicators like business outcomes can slow feedback loops, causing delays in addressing customer needs. By using leading indicators, teams can gauge early signs of a feature's success and iterate quickly, improving customer satisfaction and retention. Leading indicators offer immediate feedback, helping teams make timely adjustments and better align product development with user needs.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://softwareleads.substack.com/p/using-leading-indicators-to-increase>

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---

Tags: [#product-management](https://daily.dev/tags/product-management)

[View this post on daily.dev](https://daily.dev/posts/using-leading-indicators-to-increase-iteration-velocity-and-customer-satisfaction-iigkohyau)