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---
title: Vercel and Shopify make agents first-class shoppers
description: Vercel Shop, an open source Next.js storefront template for Shopify built on the rebuilt Hydrogen SDK, is now generally available. It exposes product data...
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# Vercel and Shopify make agents first-class shoppers

**[Vercel](https://daily.dev/sources/vercel)** · 4 min read · 6 upvotes · 0 comments

## Summary

Vercel Shop, an open source Next.js storefront template for Shopify built on the rebuilt Hydrogen SDK, is now generally available. It exposes product data (price, availability, options) in machine-readable form alongside the normal visual page, supports Shopify's Universal Commerce Protocol so AI agents can search catalogs, build carts, and check out via MCP, and ships with a shopping assistant powered by Vercel's eve. Vercel launched its own merch store at vercel.store built on the template, and cites a Shopify/Next.js/Vercel customer (PAIGE) that saw a 22% revenue increase and 76% conversion increase over Black Friday/Cyber Monday after re-architecting on this stack.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://vercel.com/blog/vercel-and-shopify-make-agents-first-class-shoppers>

## Questions this post answers

### What is Shopify's Universal Commerce Protocol (UCP) and what does it let AI agents do on a store?

UCP is a protocol co-developed by Shopify that gives AI agents a standard way to search a store's product catalog, read product details, check availability, build a cart, and obtain a checkout link. Vercel Shop exposes these UCP capabilities at the merchant's own domain, letting agents use MCP to search products and build carts without navigating the website.

_Developers wiring agent checkout flows can follow UCP and MCP coverage on daily.dev._

### How do I create a new Shopify storefront using the Vercel Shop template?

Run the command 'pnpm create next-app@latest my-store --example https://github.com/vercel/shop' to scaffold a new storefront from the open source Vercel Shop template. The template is built on Next.js and Shopify's Hydrogen SDK, and the documentation at vercel.shop/docs covers connecting an existing Shopify store and configuring the storefront afterward.

_Teams scaffolding Shopify storefronts can track Next.js and Hydrogen updates on daily.dev._

### What results did PAIGE see after re-architecting its ecommerce platform on Shopify, Next.js, and Vercel?

PAIGE saw a 22% increase in revenue and a 76% increase in conversion over Black Friday and Cyber Monday with no downtime after re-architecting its ecommerce platform on Shopify, Next.js, and Vercel. This performance case is cited as evidence for the combined stack's reliability during peak shopping traffic.

_Teams evaluating ecommerce stacks can compare real performance case studies on daily.dev._

## Similar posts on daily.dev

- [Hydrogen now deploys to Vercel](https://daily.dev/posts/hydrogen-now-deploys-to-vercel-4rgnkc5cg) · Shopify Developer changelog · 0 upvotes · 0 comments

---

Tags: [#ai-agents](https://daily.dev/tags/ai-agents), [#nextjs](https://daily.dev/tags/nextjs), [#ecommerce](https://daily.dev/tags/ecommerce), [#vercel](https://daily.dev/tags/vercel), [#shopify](https://daily.dev/tags/shopify)

[View this post on daily.dev](https://daily.dev/posts/vercel-and-shopify-make-agents-first-class-shoppers-6oikecizv)

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