--- title: "We aren't just still going, we are growing." How The... description: Seven years after launch, The Division 2 is experiencing record player numbers, hitting 27,482 concurrent players on Steam following the Battle for Brooklyn... canonical: https://daily.dev/posts/we-aren-t-just-still-going-we-are-growing-how-the-division-2-has-attracted-more-players-than-eve-h1utjgmfq twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: "We aren't just still going, we are growing." How The Division 2 has attracted more players than ever seven years on from release | daily.dev og:description: Seven years after launch, The Division 2 is experiencing record player numbers, hitting 27,482 concurrent players on Steam following the Battle for Brooklyn... og:url: https://daily.dev/posts/we-aren-t-just-still-going-we-are-growing-how-the-division-2-has-attracted-more-players-than-eve-h1utjgmfq og:image: https://api.daily.dev/og/posts/H1UTJgMfq.png og:image:alt: "We aren't just still going, we are growing." How The Division 2 has attracted more players than ever seven years on from release og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # "We aren't just still going, we are growing." How The Division 2 has attracted more players than ever seven years on from release **[GamesIndustry.biz](https://daily.dev/sources/gamesindustry)** · 10 min read · 0 upvotes · 0 comments ## Summary Seven years after launch, The Division 2 is experiencing record player numbers, hitting 27,482 concurrent players on Steam following the Battle for Brooklyn expansion in 2025. Massive Entertainment developers discuss key lessons from sustaining a live-service game: not taking core players for granted, managing tech debt proactively, and designing endgame content first. The team explains why going free-to-play never made sense for their model, touches on the cancelled Heartland spin-off, and addresses the departure of franchise overseer Julian Gerighty to DICE — insisting it won't derail The Division 3, which remains on its planned roadmap. The studio sees 2025 as its biggest content year ever and is confident the franchise will still be thriving a decade from now. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Fallout 4 doubles concurrent players on Steam following Fallout S2 premiere](https://daily.dev/posts/fallout-4-doubles-concurrent-players-on-steam-following-fallout-s2-premiere-r6uw30xdw) · GamesIndustry.biz · 0 upvotes · 0 comments - [Overwatch's new "story-driven era" launch doubles release day concurrent record on Steam \| News-in-Brief](https://daily.dev/posts/overwatch-s-new-story-driven-era-launch-doubles-release-day-concurrent-record-on-steam-news-in-b-dfzobixzi) · GamesIndustry.biz · 0 upvotes · 0 comments - [Cyberpunk 2077 Hit Its Best Steam Numbers in Years With No New Content](https://daily.dev/posts/cyberpunk-2077-hit-its-best-steam-numbers-in-years-with-no-new-content-xjspqchaa) · 80 LEVEL · 0 upvotes · 0 comments - [How Rainbow Six Siege lasted ten years and brought in 100m players](https://daily.dev/posts/how-rainbow-six-siege-lasted-ten-years-and-brought-in-100m-players-hu7ijwgag) · GamesIndustry.biz · 0 upvotes · 0 comments --- Tags: [#tech-news](https://daily.dev/tags/tech-news), [#game-development](https://daily.dev/tags/game-development), [#mmorpg](https://daily.dev/tags/mmorpg) [View this post on daily.dev](https://daily.dev/posts/we-aren-t-just-still-going-we-are-growing-how-the-division-2-has-attracted-more-players-than-eve-h1utjgmfq) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"\"We aren't just still going, we are growing.\" How The Division 2 has attracted more players than ever seven years on from release","url":"https://daily.dev/posts/we-aren-t-just-still-going-we-are-growing-how-the-division-2-has-attracted-more-players-than-eve-h1utjgmfq","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/we-aren-t-just-still-going-we-are-growing-how-the-division-2-has-attracted-more-players-than-eve-h1utjgmfq"},"datePublished":"2026-04-01T10:30:11.268Z","dateModified":"2026-04-01T10:30:48.033Z","description":"Seven years after launch, The Division 2 is experiencing record player numbers, hitting 27,482 concurrent players on Steam following the Battle for Brooklyn...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/954868e4b9b63d5dc8a446f5e24f92ac?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/954868e4b9b63d5dc8a446f5e24f92ac?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"GamesIndustry.biz","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"GamesIndustry.biz","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/be1a78592d5340248e5204f8007b82be","url":"https://daily.dev/sources/gamesindustry"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/we-aren-t-just-still-going-we-are-growing-how-the-division-2-has-attracted-more-players-than-eve-h1utjgmfq","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"tech-news,game-development,mmorpg","timeRequired":"PT10M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"GamesIndustry.biz","item":"https://daily.dev/sources/gamesindustry"},{"@type":"ListItem","position":3,"name":"\"We aren't just still going, we are growing.\" How The Division 2 has attracted more players than ever seven years on from release"}]} ```