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# "We have secured our components for this year" – Nex Playground hopes to avoid any further AI-related price rises

**[GamesIndustry.biz](https://daily.dev/sources/gamesindustry)** · 8 min read · 0 upvotes · 0 comments

## Summary

Nex Playground, a motion-tracking family console that outsold PS5 in US hardware units in November 2025, is launching in the UK and Ireland at £269.99. CEO David Lee and president Thomas Kang discuss how AI-driven component cost increases forced a price rise from $249 to $299 in the US, but say components are secured for the rest of 2026. The console uses a subscription model ($49/£45 for 3 months) with over 80% attach rate and 70%+ renewal. Nex intentionally limits its game library to avoid shovelware, pays developers past minimum guarantees via a rev-share engagement model, and is cautiously rolling out optional online multiplayer with parental controls. European expansion is the current focus, with Asia planned as a next step.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://www.gamesindustry.biz/we-have-secured-our-components-for-this-year-nex-playground-hopes-to-avoid-any-further-ai-related-price-rises>

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Tags: [#game-development](https://daily.dev/tags/game-development), [#gaming](https://daily.dev/tags/gaming)

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