--- title: We Removed 3rd Party Ads from TanStack.com | daily.dev description: TanStack removed all third-party ads (Publift, Fuse, GTM, Funding Choices) from tanstack.com once partnership revenue made the ad-tech ROI unnecessary. Mobile... canonical: https://daily.dev/posts/we-removed-3rd-party-ads-from-tanstack-com-xeuj1wvaw twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: We Removed 3rd Party Ads from TanStack.com | daily.dev og:description: TanStack removed all third-party ads (Publift, Fuse, GTM, Funding Choices) from tanstack.com once partnership revenue made the ad-tech ROI unnecessary. Mobile... og:url: https://daily.dev/posts/we-removed-3rd-party-ads-from-tanstack-com-xeuj1wvaw og:image: https://api.daily.dev/og/posts/XeuJ1wvaW.png og:image:alt: We Removed 3rd Party Ads from TanStack.com og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # We Removed 3rd Party Ads from TanStack.com **[TanStack](https://daily.dev/sources/tanstack-blog)** · 8 min read · 0 upvotes · 0 comments ## Summary TanStack removed all third-party ads (Publift, Fuse, GTM, Funding Choices) from tanstack.com once partnership revenue made the ad-tech ROI unnecessary. Mobile Lighthouse scores jumped dramatically: the homepage went from 37 to 80, the /query landing page from 31 to 78.5, and total transfer on /query dropped from 93.5 MiB to 676 KiB. Docs pages still lag (32 to 51.5) because syntax highlighting and markdown rendering still happen client-side, which is why the team is now looking at React Server Components to push that rendering work server-side. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### How much did removing third-party ads improve Lighthouse scores on tanstack.com? The homepage mobile Lighthouse score rose from 37 to 80, with total transfer dropping from 13.1 MiB to 830 KiB and time-to-interactive falling from 34.3s to 5.4s. The query landing page improved even more dramatically, from a Lighthouse score of 31 to 78.5, with total transfer falling from 93.5 MiB to 676 KiB after removing Publift, Fuse, GTM, and Funding Choices scripts. _Developers weighing ad revenue against site performance can track real-world case studies like this on daily.dev._ ### Why are TanStack's docs pages still slower than the homepage after removing ads? Docs pages still render markdown and syntax highlighting on the client, with about 1.1 MiB of script transfer including roughly 358 KiB tied to Shiki syntax highlighting and its WebAssembly payload. This pushes the Lighthouse score to only 51.5 versus 80 on the homepage, prompting a planned move to React Server Components to shift that rendering work to the server. _Anyone optimizing docs sites can follow rendering architecture tradeoffs like these on daily.dev._ --- Tags: [#webdev](https://daily.dev/tags/webdev), [#react](https://daily.dev/tags/react), [#tanstack](https://daily.dev/tags/tanstack), [#lighthouse](https://daily.dev/tags/lighthouse) [View this post on daily.dev](https://daily.dev/posts/we-removed-3rd-party-ads-from-tanstack-com-xeuj1wvaw) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"We Removed 3rd Party Ads from TanStack.com","url":"https://daily.dev/posts/we-removed-3rd-party-ads-from-tanstack-com-xeuj1wvaw","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/we-removed-3rd-party-ads-from-tanstack-com-xeuj1wvaw"},"datePublished":"2026-08-23T12:20:51.048Z","dateModified":"2026-08-23T12:45:43.044Z","description":"TanStack removed all third-party ads (Publift, Fuse, GTM, Funding Choices) from tanstack.com once partnership revenue made the ad-tech ROI unnecessary. 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