--- title: "\"We will support Dead by Daylight as long as we can\" – How Behaviour evolved the horror hit into a live-service success" url: https://daily.dev/posts/we-will-support-dead-by-daylight-as-long-as-we-can-how-behaviour-evolved-the-horror-hit-into-a-l-x4d6vlioi source_url: https://www.gamesindustry.biz/we-will-support-dead-by-daylight-as-long-as-we-can-how-behaviour-evolved-the-horror-hit-into-a-live-service-success type: article source: "GamesIndustry.biz" published: 2026-03-17T09:02:10.127Z updated: 2026-03-17T09:04:56.073Z tags: ["game-development"] reading_time: 7 upvotes: 0 comments: 0 language: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # "We will support Dead by Daylight as long as we can" – How Behaviour evolved the horror hit into a live-service success **[GamesIndustry.biz](https://daily.dev/sources/gamesindustry)** · 7 min read · 0 upvotes · 0 comments ## Summary Behaviour Interactive's Dead by Daylight defied early expectations of 300,000 lifetime sales by hitting that number in three days and eventually reaching 60 million copies sold. Senior creative director Dave Richard and head of partnerships Mathieu Cote discuss how the asymmetric horror multiplayer game evolved from a simple 'fire-and-forget' title into a live-service success, learning GaaS mechanics along the way including a battle pass introduced in year four. The studio's philosophy centers on low barriers to entry, free maps, and avoiding aggressive monetization. Dead by Daylight now funds Behaviour's growth to 1,300 employees across five studios while still allowing the company to maintain its work-for-hire business. Looking ahead, Behaviour is expanding the franchise into transmedia (film, comics, spin-off games) and focusing on accessibility improvements to attract new players, with ambitions to support the game for at least another decade. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - ["We aren't just still going, we are growing." How The Division 2 has attracted more players than ever seven years on from release](https://daily.dev/posts/we-aren-t-just-still-going-we-are-growing-how-the-division-2-has-attracted-more-players-than-eve-h1utjgmfq) · GamesIndustry.biz · 0 upvotes · 0 comments - [New Blood CEO Dave Oshry: “We Pump New Blood Into Old Genres”](https://daily.dev/posts/new-blood-ceo-dave-oshry-we-pump-new-blood-into-old-genres--xgyc3rxfq) · 80 LEVEL · 0 upvotes · 0 comments --- Tags: [#game-development](https://daily.dev/tags/game-development) [View this post on daily.dev](https://daily.dev/posts/we-will-support-dead-by-daylight-as-long-as-we-can-how-behaviour-evolved-the-horror-hit-into-a-l-x4d6vlioi)