An interview with QuickAds leaders reveals how AI-native brands are redefining what they want from designers and agencies. Based on analysis of 30 million ad creatives, they share what drives conversions: strong hook coherence, delayed product pitches, psychographic targeting over demographic, and skit-style UGC over testimonials. A real case study shows 35 AI-generated videos produced for a global tech client, with 22 outperforming benchmarks and ROAS jumping from 1.1 to 2.4–2.5. Hiring criteria have shifted away from seniority toward candidates who combine visual thinking, AI tool fluency, and speed. Brand consistency at scale is solved by feeding guidelines and feedback into the AI platform continuously, with humans reviewing the final 10%.
