--- title: What AI‑Native Brands Actually Want From Designers and... description: An interview with QuickAds leaders reveals how AI-native brands are redefining what they want from designers and agencies. Based on analysis of 30 million ad... canonical: https://daily.dev/posts/what-ai-native-brands-actually-want-from-designers-and-agencies-in-2026-ur8u916lx twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: What AI‑Native Brands Actually Want From Designers and Agencies in 2026 | daily.dev og:description: An interview with QuickAds leaders reveals how AI-native brands are redefining what they want from designers and agencies. Based on analysis of 30 million ad... og:url: https://daily.dev/posts/what-ai-native-brands-actually-want-from-designers-and-agencies-in-2026-ur8u916lx og:image: https://api.daily.dev/og/posts/Ur8U916Lx.png og:image:alt: What AI‑Native Brands Actually Want From Designers and Agencies in 2026 og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # What AI‑Native Brands Actually Want From Designers and Agencies in 2026 **[Dribbble](https://daily.dev/sources/dribbble)** · 16 min read · 1 upvotes · 0 comments ## Summary An interview with QuickAds leaders reveals how AI-native brands are redefining what they want from designers and agencies. Based on analysis of 30 million ad creatives, they share what drives conversions: strong hook coherence, delayed product pitches, psychographic targeting over demographic, and skit-style UGC over testimonials. A real case study shows 35 AI-generated videos produced for a global tech client, with 22 outperforming benchmarks and ROAS jumping from 1.1 to 2.4–2.5. Hiring criteria have shifted away from seniority toward candidates who combine visual thinking, AI tool fluency, and speed. Brand consistency at scale is solved by feeding guidelines and feedback into the AI platform continuously, with humans reviewing the final 10%. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### What ROAS improvement did QuickAds achieve using AI-generated video ads for a client? ROAS improved from 1.1 to between 2.4 and 2.5 over three months after QuickAds created 35 AI-generated UGC-style videos, 22 of which outperformed the benchmark. Ad spend scaled from around $350K in November to about $450K in December, roughly 1.6x. The brand had not previously run testimonials, so not all improvement is attributed to AI alone. _Marketers evaluating AI video ad performance can track real case studies like this one on daily.dev._ ### What do performance marketing agencies look for when hiring creative designers now? Hiring prioritizes talent over seniority, focusing on three skills: the ability to think and visualize a client brief into a creative direction, fluency with current AI tools like Claude rather than just ChatGPT, and speed, since fewer iterations reduce production costs. Candidates are given a real client problem and one day to respond, rather than generic design prompts. _Designers adapting their skills for AI-driven hiring criteria can follow shifts like this on daily.dev._ ### Why do skits outperform testimonial-style UGC ads in performance marketing? Skits, such as a scripted conversation between two people, create a narrative that drives retention better than a 50/50 coin-flip testimonial format. Story quality, hook, and messaging matter more than whether the content is AI-generated or live-action; QuickAds found AI-generated animated content performing similarly well when the story is strong. _Creatives weighing ad formats and storytelling tactics can compare approaches on daily.dev._ ## Similar posts on daily.dev - [Canva report: nearly every marketer uses AI, but consumers still want the human touch](https://daily.dev/posts/canva-report-nearly-every-marketer-uses-ai-but-consumers-still-want-the-human-touch-nbudxtgfx) · The Next Web · 0 upvotes · 0 comments - [AI Can Generate 100 Logos in 10 Seconds. But a Brand Was Never Just a Logo.](https://daily.dev/posts/ai-can-generate-100-logos-in-10-seconds-but-a-brand-was-never-just-a-logo--hatj0hr6q) · Medium · 0 upvotes · 0 comments - [7 Ways To Close The Gap Between AI‑Generated Apps and Great Product Design](https://daily.dev/posts/7-ways-to-close-the-gap-between-ai-generated-apps-and-great-product-design-pjkdqvwwq) · Dribbble · 0 upvotes · 0 comments - [State of the Designer 2026: Designers are leaning into the messy middle](https://daily.dev/posts/state-of-the-designer-2026-designers-are-leaning-into-the-messy-middle-4xemxmvqo) · Figma · 0 upvotes · 0 comments --- [View this post on daily.dev](https://daily.dev/posts/what-ai-native-brands-actually-want-from-designers-and-agencies-in-2026-ur8u916lx) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"What AI‑Native Brands Actually Want From Designers and Agencies in 2026","url":"https://daily.dev/posts/what-ai-native-brands-actually-want-from-designers-and-agencies-in-2026-ur8u916lx","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/what-ai-native-brands-actually-want-from-designers-and-agencies-in-2026-ur8u916lx"},"datePublished":"2026-07-17T17:14:26.451Z","dateModified":"2026-09-13T20:17:14.669Z","description":"An interview with QuickAds leaders reveals how AI-native brands are redefining what they want from designers and agencies. 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