What is Bending Spoons? The little-known AOL and Vimeo owner that’s now public
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Bending Spoons, the Milan-based tech conglomerate, went public on Nasdaq this week, briefly reaching a $25 billion market cap — more than double its previous $11 billion private valuation. The company has built a portfolio of well-known digital brands including AOL, Vimeo, Evernote, Eventbrite, WeTransfer, and Meetup by acquiring struggling or plateaued products and transforming them through AI, pricing changes, and aggressive layoffs. Founded from the ashes of a failed Copenhagen startup, Bending Spoons bootstrapped for years before raising equity and attracting celebrity backers. Its model differs from private equity in that it holds acquired brands indefinitely rather than flipping them. Revenue reached $1.31 billion in 2025, driven by a lean core team of ~620 'Spooners' whose revenue per employee more than doubled to $2.57 million. The company plans to continue acquisitions, having identified over 1,000 potential targets representing ~$400 billion in aggregate revenue.
