--- title: What is customer discovery? | daily.dev description: Understanding and conducting customer discovery is essential for product success. It helps avoid building products that don't meet market needs and enables... canonical: https://daily.dev/posts/what-is-customer-discovery--umjp06ev2 twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: What is customer discovery? | daily.dev og:description: Understanding and conducting customer discovery is essential for product success. It helps avoid building products that don't meet market needs and enables... og:url: https://daily.dev/posts/what-is-customer-discovery--umjp06ev2 og:image: https://api.daily.dev/og/posts/umjP06Ev2.png og:image:alt: What is customer discovery? og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # What is customer discovery? **[LogRocket](https://daily.dev/sources/logrocket)** · 8 min read · 2 upvotes · 0 comments ## Summary Understanding and conducting customer discovery is essential for product success. It helps avoid building products that don't meet market needs and enables entrepreneurs to prioritize the right problem for the right customer. The process involves formulating and validating hypotheses, interviewing potential customers, and iterating based on feedback. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#machine-learning](https://daily.dev/tags/machine-learning), [#business](https://daily.dev/tags/business), [#agile](https://daily.dev/tags/agile), [#product-management](https://daily.dev/tags/product-management), [#market-analysis](https://daily.dev/tags/market-analysis) [View this post on daily.dev](https://daily.dev/posts/what-is-customer-discovery--umjp06ev2) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"What is customer discovery?","url":"https://daily.dev/posts/what-is-customer-discovery--umjp06ev2","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/what-is-customer-discovery--umjp06ev2"},"datePublished":"2024-03-06T19:43:15.644Z","dateModified":"2024-05-09T09:28:05.588Z","description":"Understanding and conducting customer discovery is essential for product success. It helps avoid building products that don't meet market needs and enables...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/b947d1c8187ad4aebf08ad665dbe49a8?_a=AQAEufR","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/b947d1c8187ad4aebf08ad665dbe49a8?_a=AQAEufR","isAccessibleForFree":true,"articleSection":"LogRocket","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"LogRocket","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/logrocket","url":"https://daily.dev/sources/logrocket"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/what-is-customer-discovery--umjp06ev2","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":2},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"machine-learning,business,agile,product-management,market-analysis","timeRequired":"PT8M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"LogRocket","item":"https://daily.dev/sources/logrocket"},{"@type":"ListItem","position":3,"name":"What is customer discovery?"}]} ```