---
title: "What is customer discovery?"
url: https://daily.dev/posts/what-is-customer-discovery--umjp06ev2
source_url: https://blog.logrocket.com/product-management/customer-discovery/
type: article
source: "LogRocket"
published: 2024-03-06T19:43:15.644Z
updated: 2024-05-09T09:28:05.588Z
tags: ["machine-learning", "business", "agile", "product-management", "market-analysis"]
reading_time: 8
upvotes: 2
comments: 0
language: en
---

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# What is customer discovery?

**[LogRocket](https://daily.dev/sources/logrocket)** · 8 min read · 2 upvotes · 0 comments

## Summary

Understanding and conducting customer discovery is essential for product success. It helps avoid building products that don't meet market needs and enables entrepreneurs to prioritize the right problem for the right customer. The process involves formulating and validating hypotheses, interviewing potential customers, and iterating based on feedback.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://blog.logrocket.com/product-management/customer-discovery/>

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---

Tags: [#machine-learning](https://daily.dev/tags/machine-learning), [#business](https://daily.dev/tags/business), [#agile](https://daily.dev/tags/agile), [#product-management](https://daily.dev/tags/product-management), [#market-analysis](https://daily.dev/tags/market-analysis)

[View this post on daily.dev](https://daily.dev/posts/what-is-customer-discovery--umjp06ev2)