--- title: What it takes to build great products now | daily.dev description: Figma's VP of Product argues that AI has made it trivial to get from a prompt to a clickable prototype, but the hard work now lies in sustaining momentum to... canonical: https://daily.dev/posts/what-it-takes-to-build-great-products-now-dzfhdlwm4 twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: What it takes to build great products now | daily.dev og:description: Figma's VP of Product argues that AI has made it trivial to get from a prompt to a clickable prototype, but the hard work now lies in sustaining momentum to... og:url: https://daily.dev/posts/what-it-takes-to-build-great-products-now-dzfhdlwm4 og:image: https://api.daily.dev/og/posts/DZfHdLWM4.png og:image:alt: What it takes to build great products now og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # What it takes to build great products now **[Figma](https://daily.dev/sources/figma)** · 12 min read · 0 upvotes · 0 comments ## Summary Figma's VP of Product argues that AI has made it trivial to get from a prompt to a clickable prototype, but the hard work now lies in sustaining momentum to actual shipping, exploring many directions before committing, and shaping products with a distinct point of view. The piece walks through Figma features supporting these goals: Figma Make's properties panel and code-connect for fast iteration, reusable skills and plugins for team-wide shortcuts, code layers and the Figma agent for surfacing edge cases and generating variations, and tools like Weave, Figma Draw, Figma Motion, and shader effects for visual differentiation and craft. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [4 new ways to go from idea to product with AI tools](https://daily.dev/posts/4-new-ways-to-go-from-idea-to-product-with-ai-tools-fdomwpsz2) · Figma · 0 upvotes · 0 comments - [AI Product Launch: From Wireframes to Working Prototype](https://daily.dev/posts/ai-product-launch-from-wireframes-to-working-prototype-9abjwznm4) · Atomic Spin · 0 upvotes · 0 comments - [Building Prototypes Faster: AI Tools for Designers \(Figma Make, Cursor, & Claude Code\)](https://daily.dev/posts/building-prototypes-faster-ai-tools-for-designers-figma-make-cursor-claude-code--d9uoibzna) · Headway · 0 upvotes · 0 comments - [Figma adds code layers to the canvas and lets users build custom AI plugins at Config 2026](https://daily.dev/posts/figma-adds-code-layers-to-the-canvas-and-lets-users-build-custom-ai-plugins-at-config-2026-b5lrum3hj) · The Next Web · 0 upvotes · 0 comments - [The Design Workflow Is Broken. Here Is How Vitalii Khomenko Thinks It Should Be Fixed](https://daily.dev/posts/the-design-workflow-is-broken-here-is-how-vitalii-khomenko-thinks-it-should-be-fixed-obqtyckpt) · SitePoint · 0 upvotes · 0 comments --- Tags: [#figma](https://daily.dev/tags/figma), [#design-systems](https://daily.dev/tags/design-systems) [View this post on daily.dev](https://daily.dev/posts/what-it-takes-to-build-great-products-now-dzfhdlwm4) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"What it takes to build great products now","url":"https://daily.dev/posts/what-it-takes-to-build-great-products-now-dzfhdlwm4","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/what-it-takes-to-build-great-products-now-dzfhdlwm4"},"datePublished":"2026-09-24T20:45:12.338Z","dateModified":"2026-09-24T20:45:32.481Z","description":"Figma's VP of Product argues that AI has made it trivial to get from a prompt to a clickable prototype, but the hard work now lies in sustaining momentum to...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/a69f40d4b037453809c2c705813da1b1?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/a69f40d4b037453809c2c705813da1b1?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"Figma","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Figma","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/d81fd85ddaea4d25a658694de448118f","url":"https://daily.dev/sources/figma"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/what-it-takes-to-build-great-products-now-dzfhdlwm4","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"figma,design-systems","timeRequired":"PT12M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Figma","item":"https://daily.dev/sources/figma"},{"@type":"ListItem","position":3,"name":"What it takes to build great products now"}]} ```