--- title: What's new with Analytics? | daily.dev description: Firebase Analytics has been rebranded as Google Analytics for Firebase, with the underlying SDK unchanged. New features include custom parameter reporting... canonical: https://daily.dev/posts/what-s-new-with-analytics--zph9wppgi twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: What's new with Analytics? | daily.dev og:description: Firebase Analytics has been rebranded as Google Analytics for Firebase, with the underlying SDK unchanged. New features include custom parameter reporting... og:url: https://daily.dev/posts/what-s-new-with-analytics--zph9wppgi og:image: https://api.daily.dev/og/posts/zPh9wppgI.png og:image:alt: What's new with Analytics? og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # What's new with Analytics? **[Firebase](https://daily.dev/sources/firebase-blog)** · 8 min read · 0 upvotes · 0 comments ## Summary Firebase Analytics has been rebranded as Google Analytics for Firebase, with the underlying SDK unchanged. New features include custom parameter reporting directly in the console (up to 50 parameters), a free 10 GB BigQuery storage tier per project, deeper AdMob integration with revenue reporting, automatic screen tracking showing top screens in the dashboard, and a new DoubleClick Digital Marketing attribution partner integration alongside 50+ existing ad network partners. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Questions this post answers ### Why is Firebase Analytics now called Google Analytics for Firebase? Firebase Analytics was rebranded to Google Analytics for Firebase to signal it as the recommended analytics solution for mobile apps going forward. The underlying product is unchanged: apps still use the same Firebase Analytics SDK with its event-driven model, and existing implementations continue working without modification. _Track platform naming and SDK changes like this before they affect your app's analytics setup, on daily.dev._ ### How much free BigQuery storage do you get with Google Analytics for Firebase? Every project using Google Analytics for Firebase gets a free tier of 10 GB of BigQuery storage, on top of BigQuery's standard 1 TB of free monthly query usage. This combination lets developers run substantial ad hoc analysis on exported analytics data, including custom event parameters, at little to no cost. _Developers weighing BigQuery costs for analytics exports can follow pricing changes like this on daily.dev._ ### How many custom event parameters can I report on in Firebase Analytics? Up to 50 different custom event parameters can be specified for summary reporting directly in the Firebase console, after being limited previously to viewing such data only by exporting to BigQuery. Each event itself still supports submitting up to 25 custom parameters; numeric parameters show sums and averages, while string parameters show top values. _Anyone instrumenting app analytics events can keep up with reporting limits like these on daily.dev._ ## Similar posts on daily.dev - [Introducing BigQuery Agent Analytics](https://daily.dev/posts/introducing-bigquery-agent-analytics-9cxicqkzb) · Google Cloud · 1 upvotes · 0 comments --- Tags: [#mobile](https://daily.dev/tags/mobile), [#firebase](https://daily.dev/tags/firebase), [#google-bigquery](https://daily.dev/tags/google-bigquery), [#google-analytics](https://daily.dev/tags/google-analytics) [View this post on daily.dev](https://daily.dev/posts/what-s-new-with-analytics--zph9wppgi) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"What's new with Analytics?","url":"https://daily.dev/posts/what-s-new-with-analytics--zph9wppgi","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/what-s-new-with-analytics--zph9wppgi"},"datePublished":"2026-08-23T12:20:49.590Z","dateModified":"2026-08-24T07:02:50.667Z","description":"Firebase Analytics has been rebranded as Google Analytics for Firebase, with the underlying SDK unchanged. 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