--- title: What’s next for generative video | daily.dev description: Generative video technology, led by OpenAI's Sora, is advancing rapidly and has the potential to disrupt the film industry. Companies like Haiper and... canonical: https://daily.dev/posts/what-s-next-for-generative-video-qro5ndjtl twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: What’s next for generative video | daily.dev og:description: Generative video technology, led by OpenAI's Sora, is advancing rapidly and has the potential to disrupt the film industry. Companies like Haiper and... og:url: https://daily.dev/posts/what-s-next-for-generative-video-qro5ndjtl og:image: https://api.daily.dev/og/posts/qRo5nDJTl.png og:image:alt: What’s next for generative video og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # What’s next for generative video **[MIT Technology Review](https://daily.dev/sources/technologyreview)** · 2 min read · 1 upvotes · 0 comments ## Summary Generative video technology, led by OpenAI's Sora, is advancing rapidly and has the potential to disrupt the film industry. Companies like Haiper and Irreverent Labs are developing their own generative video models. Marketing professionals are exploring the applications of generative AI, and short films created using this technology have already been released. However, the widespread use of generative video also raises concerns about the spread of deepfakes and misinformation. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#marketing](https://daily.dev/tags/marketing), [#video-generation](https://daily.dev/tags/video-generation) [View this post on daily.dev](https://daily.dev/posts/what-s-next-for-generative-video-qro5ndjtl) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"What’s next for generative video","url":"https://daily.dev/posts/what-s-next-for-generative-video-qro5ndjtl","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/what-s-next-for-generative-video-qro5ndjtl"},"datePublished":"2024-03-28T12:26:24.743Z","dateModified":"2024-05-09T09:06:08.895Z","description":"Generative video technology, led by OpenAI's Sora, is advancing rapidly and has the potential to disrupt the film industry. Companies like Haiper and...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/98957e86e17b3b869afcd639c90b535b?_a=AQAEufR","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/98957e86e17b3b869afcd639c90b535b?_a=AQAEufR","isAccessibleForFree":true,"articleSection":"MIT Technology Review","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"MIT Technology Review","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/a8d03889722f4f22b3986e0b395ff076","url":"https://daily.dev/sources/technologyreview"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/what-s-next-for-generative-video-qro5ndjtl","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":1},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"marketing,video-generation","timeRequired":"PT2M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"MIT Technology Review","item":"https://daily.dev/sources/technologyreview"},{"@type":"ListItem","position":3,"name":"What’s next for generative video"}]} ```