---
title: "What’s next for generative video"
url: https://daily.dev/posts/what-s-next-for-generative-video-qro5ndjtl
source_url: https://www.technologyreview.com/2024/03/28/1090252/whats-next-for-generative-video/
type: article
source: "MIT Technology Review"
published: 2024-03-28T12:26:24.743Z
updated: 2024-05-09T09:06:08.895Z
tags: ["marketing", "video-generation"]
reading_time: 2
upvotes: 1
comments: 0
language: en
---

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# What’s next for generative video

**[MIT Technology Review](https://daily.dev/sources/technologyreview)** · 2 min read · 1 upvotes · 0 comments

## Summary

Generative video technology, led by OpenAI's Sora, is advancing rapidly and has the potential to disrupt the film industry. Companies like Haiper and Irreverent Labs are developing their own generative video models. Marketing professionals are exploring the applications of generative AI, and short films created using this technology have already been released. However, the widespread use of generative video also raises concerns about the spread of deepfakes and misinformation.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://www.technologyreview.com/2024/03/28/1090252/whats-next-for-generative-video/>

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---

Tags: [#marketing](https://daily.dev/tags/marketing), [#video-generation](https://daily.dev/tags/video-generation)

[View this post on daily.dev](https://daily.dev/posts/what-s-next-for-generative-video-qro5ndjtl)