--- title: What Spotify's mess can teach startups about long-term... description: Former Spotify boss Jim Andersen caused a stir earlier this year when comments surfaced that reignited the debate about the streaming platform’s motivations.... canonical: https://daily.dev/posts/what-spotify-s-mess-can-teach-startups-about-long-term-brand-thinking--ijueoubb twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: What Spotify's mess can teach startups about long-term brand thinking | daily.dev og:description: Former Spotify boss Jim Andersen caused a stir earlier this year when comments surfaced that reignited the debate about the streaming platform’s motivations.... og:url: https://daily.dev/posts/what-spotify-s-mess-can-teach-startups-about-long-term-brand-thinking--ijueoubb og:image: https://api.daily.dev/og/posts/-IjUeoUBb.png og:image:alt: What Spotify's mess can teach startups about long-term brand thinking og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # What Spotify's mess can teach startups about long-term brand thinking **[The Next Web](https://daily.dev/sources/tnw)** · 4 min read · 13 upvotes · 0 comments ## Summary Former Spotify boss Jim Andersen caused a stir earlier this year when comments surfaced that reignited the debate about the streaming platform’s motivations. Spotify has a more widely applicable and emotionally appealing organizing principle than a pure technical solve. The brand can position itself as engaging with users and artists in a way that a functional piracy-fighting platform would struggle to do. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: --- Tags: [#spotify](https://daily.dev/tags/spotify), [#startup](https://daily.dev/tags/startup) [View this post on daily.dev](https://daily.dev/posts/what-spotify-s-mess-can-teach-startups-about-long-term-brand-thinking--ijueoubb) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"What Spotify's mess can teach startups about long-term brand thinking","url":"https://daily.dev/posts/what-spotify-s-mess-can-teach-startups-about-long-term-brand-thinking--ijueoubb","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/what-spotify-s-mess-can-teach-startups-about-long-term-brand-thinking--ijueoubb"},"datePublished":"2021-09-14T07:16:20.457Z","dateModified":"2026-10-14T02:16:54.317Z","description":"Former Spotify boss Jim Andersen caused a stir earlier this year when comments surfaced that reignited the debate about the streaming platform’s motivations....","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/182c3240cceca050abbe78879ba256db","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/182c3240cceca050abbe78879ba256db","isAccessibleForFree":true,"articleSection":"The Next Web","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"The Next Web","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tnw","url":"https://daily.dev/sources/tnw"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/what-spotify-s-mess-can-teach-startups-about-long-term-brand-thinking--ijueoubb","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":13},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"spotify,startup","timeRequired":"PT4M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"The Next Web","item":"https://daily.dev/sources/tnw"},{"@type":"ListItem","position":3,"name":"What Spotify's mess can teach startups about long-term brand thinking"}]} ```