--- title: What the Best Web Design Agencies Start With Before... description: An agency founder argues that psychographic research into buyer fears, objections, and search behavior should precede any design work, rather than starting... canonical: https://daily.dev/posts/what-the-best-web-design-agencies-start-with-before-opening-figma-akcudpwfd twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: What the Best Web Design Agencies Start With Before Opening Figma | daily.dev og:description: An agency founder argues that psychographic research into buyer fears, objections, and search behavior should precede any design work, rather than starting... og:url: https://daily.dev/posts/what-the-best-web-design-agencies-start-with-before-opening-figma-akcudpwfd og:image: https://api.daily.dev/og/posts/akcUDPWFd.png og:image:alt: What the Best Web Design Agencies Start With Before Opening Figma og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # What the Best Web Design Agencies Start With Before Opening Figma **[Dribbble](https://daily.dev/sources/dribbble)** · 8 min read · 0 upvotes · 0 comments ## Summary An agency founder argues that psychographic research into buyer fears, objections, and search behavior should precede any design work, rather than starting with mood boards or sitemaps. A case study describes a local-service project where 11 public buyer discussion threads and search demand data (410 monthly searches in a 10-mile radius) were synthesized into four audience segments and four intent stages, which then shaped brand tone, SEO architecture, and page structure. The piece frames AI as useful for collecting and organizing research but not for making judgment calls about which signals matter, and positions paid media and attribution tracking as the feedback loop that tests and refines the research after launch. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [4 ways for design teams to chart new territory with Figma Make](https://daily.dev/posts/4-ways-for-design-teams-to-chart-new-territory-with-figma-make-zxpi812tj) · Figma · 0 upvotes · 0 comments --- Tags: [#ui-design](https://daily.dev/tags/ui-design), [#seo](https://daily.dev/tags/seo), [#market-research](https://daily.dev/tags/market-research) [View this post on daily.dev](https://daily.dev/posts/what-the-best-web-design-agencies-start-with-before-opening-figma-akcudpwfd) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"What the Best Web Design Agencies Start With Before Opening Figma","url":"https://daily.dev/posts/what-the-best-web-design-agencies-start-with-before-opening-figma-akcudpwfd","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/what-the-best-web-design-agencies-start-with-before-opening-figma-akcudpwfd"},"datePublished":"2026-08-31T17:14:07.765Z","dateModified":"2026-08-31T17:21:42.435Z","description":"An agency founder argues that psychographic research into buyer fears, objections, and search behavior should precede any design work, rather than starting...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/2c4f6468467daa1dbe4f4d717a1a4606?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/2c4f6468467daa1dbe4f4d717a1a4606?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"Dribbble","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"Dribbble","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/ec6967abeb3445d8ad722fb0f01d8abc","url":"https://daily.dev/sources/dribbble"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/what-the-best-web-design-agencies-start-with-before-opening-figma-akcudpwfd","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"ui-design,seo,market-research","timeRequired":"PT8M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"Dribbble","item":"https://daily.dev/sources/dribbble"},{"@type":"ListItem","position":3,"name":"What the Best Web Design Agencies Start With Before Opening Figma"}]} ```