--- title: Whatnot acquires Shaped to power real-time live shopping... description: Whatnot, the livestream shopping platform valued at over $11 billion, has acquired Shaped, an AI startup specializing in real-time recommendation and search... canonical: https://daily.dev/posts/whatnot-acquires-shaped-to-power-real-time-live-shopping-recommendations-vqr3flmlk twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: Whatnot acquires Shaped to power real-time live shopping recommendations | daily.dev og:description: Whatnot, the livestream shopping platform valued at over $11 billion, has acquired Shaped, an AI startup specializing in real-time recommendation and search... og:url: https://daily.dev/posts/whatnot-acquires-shaped-to-power-real-time-live-shopping-recommendations-vqr3flmlk og:image: https://api.daily.dev/og/posts/vqR3FLMlK.png og:image:alt: Whatnot acquires Shaped to power real-time live shopping recommendations og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # Whatnot acquires Shaped to power real-time live shopping recommendations **[TechCrunch](https://daily.dev/sources/tc)** · 3 min read · 0 upvotes · 0 comments ## Summary Whatnot, the livestream shopping platform valued at over $11 billion, has acquired Shaped, an AI startup specializing in real-time recommendation and search systems. The deal brings Shaped's founder Tullie Murrell and nearly a dozen engineers to Whatnot, where Murrell will lead a new Applied AI Research group. The acquisition targets one of live commerce's core technical challenges: delivering personalized product recommendations as inventory, auctions, and buyer intent shift by the second. Whatnot has already reduced recommendation latency from roughly a day to minutes over six years, and Shaped's technology is expected to push this closer to real time. The company processes over 500,000 hours of live video and millions of interactions weekly. The move comes amid broader AI adoption across resale platforms like eBay and Poshmark. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [Live-shopping app Whatnot is in talks to nearly double its valuation to $20bn](https://daily.dev/posts/live-shopping-app-whatnot-is-in-talks-to-nearly-double-its-valuation-to-20bn-1cl6laupr) · The Next Web · 0 upvotes · 0 comments - [Vinted Ventures backs Tilt’s $26M live-commerce round as Whatnot pressure mounts](https://daily.dev/posts/vinted-ventures-backs-tilt-s-26m-live-commerce-round-as-whatnot-pressure-mounts-kffurqn6g) · The Next Web · 0 upvotes · 0 comments - [Onton raises $7.5M to expand its AI-powered shopping site beyond furniture](https://daily.dev/posts/onton-raises-7-5m-to-expand-its-ai-powered-shopping-site-beyond-furniture-unvsgl324) · TechCrunch · 0 upvotes · 0 comments --- Tags: [#ecommerce](https://daily.dev/tags/ecommerce), [#machine-learning](https://daily.dev/tags/machine-learning), [#recommendation-systems](https://daily.dev/tags/recommendation-systems) [View this post on daily.dev](https://daily.dev/posts/whatnot-acquires-shaped-to-power-real-time-live-shopping-recommendations-vqr3flmlk) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"Whatnot acquires Shaped to power real-time live shopping recommendations","url":"https://daily.dev/posts/whatnot-acquires-shaped-to-power-real-time-live-shopping-recommendations-vqr3flmlk","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/whatnot-acquires-shaped-to-power-real-time-live-shopping-recommendations-vqr3flmlk"},"datePublished":"2026-07-15T17:00:48.877Z","dateModified":"2026-07-16T02:12:46.350Z","description":"Whatnot, the livestream shopping platform valued at over $11 billion, has acquired Shaped, an AI startup specializing in real-time recommendation and search...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/d39810226329b5f0e2e3a84681c9c801?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/d39810226329b5f0e2e3a84681c9c801?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"TechCrunch","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"TechCrunch","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tc","url":"https://daily.dev/sources/tc"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/whatnot-acquires-shaped-to-power-real-time-live-shopping-recommendations-vqr3flmlk","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"ecommerce,machine-learning,recommendation-systems","timeRequired":"PT3M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"TechCrunch","item":"https://daily.dev/sources/tc"},{"@type":"ListItem","position":3,"name":"Whatnot acquires Shaped to power real-time live shopping recommendations"}]} ```