---
title: "WhatsApp reinvents the ‘Yellow Pages’ and proves there are no new ideas"
url: https://daily.dev/posts/whatsapp-reinvents-the-yellow-pages-and-proves-there-are-no-new-ideas-l7nbtxup4
source_url: https://thenextweb.com/news/whatsapp-yellow-pages-directory-test-brazil
type: article
source: "The Next Web"
published: 2021-09-16T10:21:42.614Z
updated: 2021-10-07T14:17:10.317Z
tags: ["tech-news", "business", "testing"]
reading_time: 2
upvotes: 15
comments: 0
language: en
---

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# WhatsApp reinvents the ‘Yellow Pages’ and proves there are no new ideas

**[The Next Web](https://daily.dev/sources/tnw)** · 2 min read · 15 upvotes · 0 comments

## Summary

WhatsApp is testing 'Yellow pages' like feature in Sao Paulo, Brazil. Will Cathcart, WhatsApp’s head, said ‘we’ve built this in a private way’ Claims that the company won’t log your location or the businesses you’re searching for.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://thenextweb.com/news/whatsapp-yellow-pages-directory-test-brazil>

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Tags: [#tech-news](https://daily.dev/tags/tech-news), [#business](https://daily.dev/tags/business), [#testing](https://daily.dev/tags/testing)

[View this post on daily.dev](https://daily.dev/posts/whatsapp-reinvents-the-yellow-pages-and-proves-there-are-no-new-ideas-l7nbtxup4)