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title: When the internet goes down, who picks up the phone?
description: South African SMEs face significant risk from internet connectivity downtime, with many operating on thin margins and no fallback systems. As businesses move...
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# When the internet goes down, who picks up the phone?

**[TechCentral](https://daily.dev/sources/techcentral)** · 3 min read · 0 upvotes · 0 comments

## Summary

South African SMEs face significant risk from internet connectivity downtime, with many operating on thin margins and no fallback systems. As businesses move core operations to cloud platforms, a single outage can halt operations entirely. The fibre-to-the-business market has commoditised on speed and price, making post-sale support the true differentiator. The key question for any ISP is how quickly they respond after a link failure and whether they actively escalate with fibre network operators until the issue is resolved — not just hand the problem back to the customer.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://techcentral.co.za/when-the-internet-goes-down-who-picks-up-the-phone/283559>

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Tags: [#cloud](https://daily.dev/tags/cloud)

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