--- title: While tech week talks AI, Scytale is talking about... description: Scytale, an AI GRC platform, ran a guerrilla marketing campaign during NY Tech Week featuring a billboard of a founder panicking after being asked for a SOC 2... canonical: https://daily.dev/posts/while-tech-week-talks-ai-scytale-is-talking-about-what-s-actually-killing-deals-dgly9x5rz twitter:card: summary_large_image twitter:site: @dailydotdev og:type: website og:site_name: daily.dev og:title: While tech week talks AI, Scytale is talking about what’s actually killing deals | daily.dev og:description: Scytale, an AI GRC platform, ran a guerrilla marketing campaign during NY Tech Week featuring a billboard of a founder panicking after being asked for a SOC 2... og:url: https://daily.dev/posts/while-tech-week-talks-ai-scytale-is-talking-about-what-s-actually-killing-deals-dgly9x5rz og:image: https://api.daily.dev/og/posts/DGlY9X5Rz.png og:image:alt: While tech week talks AI, Scytale is talking about what’s actually killing deals og:image:width: 1200 og:image:height: 630 og:locale: en --- > ## Documentation Index > Fetch the complete documentation index at: https://daily.dev/llms.txt > Use this file to discover all available pages before exploring further. # While tech week talks AI, Scytale is talking about what’s actually killing deals **[The Next Web](https://daily.dev/sources/tnw)** · 5 min read · 0 upvotes · 0 comments ## Summary Scytale, an AI GRC platform, ran a guerrilla marketing campaign during NY Tech Week featuring a billboard of a founder panicking after being asked for a SOC 2 report. The campaign highlights a growing pain point for AI startups: enterprise buyers now require SOC 2 compliance upfront, and over 80% of enterprise buyers demand it from software vendors. Roughly a third of vendors report losing deals over a missing report. Scytale's CEO warns that founders often discover the compliance gap mid-deal, when it's too late to act quickly, and advises treating compliance as a pre-deal asset rather than a post-deal checkbox. ## Full article daily.dev links to this article rather than hosting it. Read it at the original source: ## Similar posts on daily.dev - [AI Security Questionnaires: Why Most Startups Fail \(And the Trust Stack That Fixes It\)](https://daily.dev/posts/ai-security-questionnaires-why-most-startups-fail-and-the-trust-stack-that-fixes-it--rkfpfuxmq) · Security Boulevard · 0 upvotes · 0 comments - [AI is Killing B2B SaaS](https://daily.dev/posts/ai-is-killing-b2b-saas-oaan2vx2m) · Hacker News · 1 upvotes · 0 comments - [Building Trust in AI SOC Analyst Solutions: A UK and EU CISO Perspective](https://daily.dev/posts/building-trust-in-ai-soc-analyst-solutions-a-uk-and-eu-ciso-perspective-3sv02fzji) · Security Boulevard · 0 upvotes · 0 comments --- [View this post on daily.dev](https://daily.dev/posts/while-tech-week-talks-ai-scytale-is-talking-about-what-s-actually-killing-deals-dgly9x5rz) ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://daily.dev/#organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180},"sameAs":["https://twitter.com/dailydotdev","https://github.com/dailydotdev","https://www.linkedin.com/company/daily-dev-ltd"]},{"@type":"WebSite","@id":"https://daily.dev/#website","url":"https://daily.dev","name":"daily.dev","publisher":{"@id":"https://daily.dev/#organization"},"potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://daily.dev/search?q={search_term_string}"},"query-input":"required name=search_term_string"}}]} {"@context":"https://schema.org","@type":"TechArticle","headline":"While tech week talks AI, Scytale is talking about what’s actually killing deals","url":"https://daily.dev/posts/while-tech-week-talks-ai-scytale-is-talking-about-what-s-actually-killing-deals-dgly9x5rz","mainEntityOfPage":{"@type":"WebPage","@id":"https://daily.dev/posts/while-tech-week-talks-ai-scytale-is-talking-about-what-s-actually-killing-deals-dgly9x5rz"},"datePublished":"2026-06-05T11:01:52.708Z","dateModified":"2026-06-05T11:02:12.208Z","description":"Scytale, an AI GRC platform, ran a guerrilla marketing campaign during NY Tech Week featuring a billboard of a founder panicking after being asked for a SOC 2...","image":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/3aa4b32dfc67a83ee79bc40f56c062d3?_a=AQAEuop","thumbnailUrl":"https://media.daily.dev/image/upload/f_auto,q_auto/v1/posts/3aa4b32dfc67a83ee79bc40f56c062d3?_a=AQAEuop","isAccessibleForFree":true,"articleSection":"The Next Web","inLanguage":"en","publisher":{"@type":"Organization","name":"daily.dev","url":"https://daily.dev","logo":{"@type":"ImageObject","url":"https://daily.dev/apple-touch-icon.png","width":180,"height":180}},"author":{"@type":"Organization","name":"The Next Web","logo":"https://media.daily.dev/image/upload/t_logo,f_auto/v1/logos/tnw","url":"https://daily.dev/sources/tnw"},"commentCount":0,"discussionUrl":"https://daily.dev/posts/while-tech-week-talks-ai-scytale-is-talking-about-what-s-actually-killing-deals-dgly9x5rz","interactionStatistic":[{"@type":"InteractionCounter","interactionType":{"@type":"LikeAction"},"userInteractionCount":0},{"@type":"InteractionCounter","interactionType":{"@type":"CommentAction"},"userInteractionCount":0}],"keywords":"","timeRequired":"PT5M"} {"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://daily.dev"},{"@type":"ListItem","position":2,"name":"The Next Web","item":"https://daily.dev/sources/tnw"},{"@type":"ListItem","position":3,"name":"While tech week talks AI, Scytale is talking about what’s actually killing deals"}]} ```