Why a Falling Cost-Per-Phish Should Worry You | IRONSCALES
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An Osterman Research report commissioned by IRONSCALES shows the average cost to handle a phishing email dropped 12% since 2022, from $31.32 to $27.51. However, the analysis reveals this headline number is misleading: every individual handling-time bucket actually got more expensive due to rising security staff salaries. The average fell only because more organizations moved into faster response tiers. Meanwhile, total phishing spend per analyst rose 13.6% to $51,948 annually, because AI-generated attacks multiplied email volume faster than efficiency gains could offset. The key takeaway is that organizations should track their own per-incident handling time and phishing volume trends rather than benchmarking against the industry average, which may not reflect their actual costs.