---
title: "Why Adobe CEO Shantanu Narayen thinks AI is the future"
url: https://daily.dev/posts/why-adobe-ceo-shantanu-narayen-thinks-ai-is-the-future-t7q4meuma
source_url: https://www.theverge.com/24153956/adobe-shantanu-narayen-ai-firefly-premiere-photoshop-pdf-creativity-commerce
type: article
source: "The Verge"
published: 2024-05-13T14:04:43.615Z
updated: 2024-05-13T14:04:41.527Z
tags: ["ai", "adobe", "content-creation"]
reading_time: 39
upvotes: 0
comments: 0
language: en
---

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# Why Adobe CEO Shantanu Narayen thinks AI is the future

**[The Verge](https://daily.dev/sources/theverge)** · 39 min read · 0 upvotes · 0 comments

## Summary

Adobe CEO Shantanu Narayen discusses the role of AI in the future of creative software, the challenges of AI in photo and video tools, and the importance of differentiating content in the age of AI-generated images.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://www.theverge.com/24153956/adobe-shantanu-narayen-ai-firefly-premiere-photoshop-pdf-creativity-commerce>

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Tags: [#ai](https://daily.dev/tags/ai), [#adobe](https://daily.dev/tags/adobe), [#content-creation](https://daily.dev/tags/content-creation)

[View this post on daily.dev](https://daily.dev/posts/why-adobe-ceo-shantanu-narayen-thinks-ai-is-the-future-t7q4meuma)