Databricks launched Lakewatch at RSAC, an open agentic SIEM built on the Lakehouse platform. The post argues that AI-powered threats now target marketing assets like CRM data and brand communications, making security infrastructure a CMO concern. It cites research showing 58% of consumers lose trust after breaches and 65% of CMOs expect AI to transform their role. The core argument is that CMOs must engage in enterprise data architecture decisions because where data lives determines the speed, safety, and scale of AI-powered marketing.
Table of contents
AI Threats Are Moving Faster Than HumansWhat Is Databricks Lakewatch?How Security Infrastructure Now Impacts Marketing PerformanceWhy AI, Security, and Data Infrastructure Are Converging115 Impressions