---
title: "Why AI Security Infrastructure is Now a CMO Priority"
url: https://daily.dev/posts/why-ai-security-infrastructure-is-now-a-cmo-priority-zb9n2cf0n
source_url: https://www.databricks.com/blog/why-ai-security-infrastructure-now-cmo-priority
type: article
source: "databricks"
published: 2026-05-19T17:45:43.228Z
updated: 2026-05-19T17:46:07.029Z
tags: ["security", "big-data", "databricks", "ai-security"]
reading_time: 4
upvotes: 0
comments: 0
language: en
---

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# Why AI Security Infrastructure is Now a CMO Priority

**[databricks](https://daily.dev/sources/databricks)** · 4 min read · 0 upvotes · 0 comments

## Summary

Databricks launched Lakewatch at RSAC, an open agentic SIEM built on the Lakehouse platform. The post argues that AI-powered threats now target marketing assets like CRM data and brand communications, making security infrastructure a CMO concern. It cites research showing 58% of consumers lose trust after breaches and 65% of CMOs expect AI to transform their role. The core argument is that CMOs must engage in enterprise data architecture decisions because where data lives determines the speed, safety, and scale of AI-powered marketing.

## Full article

daily.dev links to this article rather than hosting it. Read it at the original source: <https://www.databricks.com/blog/why-ai-security-infrastructure-now-cmo-priority>

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Tags: [#security](https://daily.dev/tags/security), [#big-data](https://daily.dev/tags/big-data), [#databricks](https://daily.dev/tags/databricks), [#ai-security](https://daily.dev/tags/ai-security)

[View this post on daily.dev](https://daily.dev/posts/why-ai-security-infrastructure-is-now-a-cmo-priority-zb9n2cf0n)